ISBN10: 1400049644, ISBN13: 9781400049646, [publisher: Brand: Crown Business] Softcover AOL had found itself at the edge of disaster so frequently that one of its first executives, a brassy Vietnam veteran and restaurateur named Jim Kimsey, had taken the punch line of an old joke popularized by Ronald Reagan and made it into an unlikely mantra for the company. It concerned a very optimistic young boy who happened upon a huge pile of horse manure and began digging excitedly. When someone asked him what he was doing covered in muck, the foolish boy answered brightly, There must be a pony in here somewhere! -From the PrologueIf youre wondering what happened after a company without assets acquired a company without a clue, as Kara Swisher wryly writes, its time to crack open this trenchant book about the doomed merger of America Online and Time Warner. On a quest to discover how the deal of the century became the messiest merger in history, Swisher delivers a rollicking narrative and a keen analysis of this debacle that is a must-read for anyone who wants to understand what it all means for the digital future. Packed with new revelations and on-the-record interviews with key players, it is the first detailed examination of the mergers aftermath and also looks forward to what is coming next.It certainly has not been a pretty picture so far-with $100 billion in losses, a sinking stock price, employees in revolt, and lawsuits galore. As Swisher writes, It is hard not to feel ...

ISBN10: 1400049644, ISBN13: 9781400049646, [publisher: Crown Business] Softcover New Copy. Customer Service Guaranteed
[Denver, CO, U.S.A.] [Publication Year: 2004]

Crown Business 2004 paperback Good Access codes and supplements are not guaranteed with used items. May be an ex-library book.

ISBN10: 1400049644, ISBN13: 9781400049646, [publisher: Crown Business] Softcover New. Fast Shipping and good customer service
[Fayetteville, TX, U.S.A.] [Publication Year: 2004]