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ISBN10: 1484203860, ISBN13: 9781484203866, [publisher: Apress 20 M] Softcover The Customer Trap: How to Avoid the Biggest Mistake in Business This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . [Wallingford, United Kingdom] [Publication Year: 2015]
ISBN10: 1484203860, ISBN13: 9781484203866, [publisher: Apress 01/y /20 M] Softcover Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. [Reading, United Kingdom] [Publication Year: 2015]
ISBN10: 1484203860, ISBN13: 9781484203866, [publisher: Apress 20 M] Softcover The Customer Trap: How to Avoid the Biggest Mistake in Business This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . [Wallingford, United Kingdom] [Publication Year: 2015]
ISBN10: 1484203860, ISBN13: 9781484203866, [publisher: Apress] Softcover New. Fast Shipping and good customer service [Fayetteville, TX, U.S.A.] [Publication Year: 2015]
Berkley APress 2015 2nd ed. Revised. Paperback New. 164 p. 6 Illustrations, black and white; XVI, 164 p. 6 illus. Intended for professional and scholarly audience.
ISBN10: 1484203860, ISBN13: 9781484203866, [publisher: APress] Softcover New copy - Usually dispatched within 4 working days. The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson's sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010. [Southport, United Kingdom] [Publication Year: 2015]
Apress 3/28/2015 12: 00: 00 AM 2nd ed. Softcover New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Paperback / softback. New. The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson's sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010. ISBN 1484203860 9781484203866 [GB]
ISBN10: 1484203860, ISBN13: 9781484203866, [publisher: Apress] Softcover nach der Bestellung gedruckt Neuware - Printed after ordering - American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through mega-customers with pervasive market reach, such as Amazon and Walmart. Far too many business leaders fail to realize until it is too late that the relentless pursuit of volume at all cost is not the key to long-term profits and success. The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson s sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010. The Distribution Trap contended that cracking the big-box channel is not necessarily the Holy Grail that many marketers assume it is. The Customer Trap takes this thesis to the next level by arguing that all companies, regardless of the industry there are in, should maintain control over their sales and distribution channels. Volume forgone by avoiding the mass market is more than offset by higher margins and stronger brand equity. The Customer Trap shows that giving power to a customer who violates 'the ten percent rule' sets a company up for ruin. Yet, when presented with the opportunity to push more sales through large customers, most decision-makers jump at the chance. As a result, ma ...
ISBN10: 1484203860, ISBN13: 9781484203866, [publisher: Apress] Softcover Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. 0.77 [Hawthorne, CA, U.S.A.] [Publication Year: 2015]
New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The The Customer Trap : How to Avoid the Biggest Mistake in Business. ISBN 1484203860 9781484203866 [GB]
ISBN10: 1484203860, ISBN13: 9781484203866, [publisher: Apress] Softcover Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.77 [Hawthorne, CA, U.S.A.] [Publication Year: 2015]
Berkley APress 2015 2nd ed. Paperback New. Contains: Illustrations, black & white. XVI, 164 p. 6 illus. Intended for professional and scholarly audience.
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When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission at no extra cost to you. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network, Amazon and Alibris.
