ISBN10: 1522526978, ISBN13: 9781522526971, [publisher: Business Science Reference] Hardcover
[Dallas, TX, U.S.A.] [Publication Year: 2017]

Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Digital Marketing Strategies for Fashion and Luxury Brands. ISBN 1522526978 9781522526971 [GB]

ISBN10: 1522526978, ISBN13: 9781522526971, [publisher: Business Science Reference] Hardcover nach der Bestellung gedruckt Neuware - Printed after ordering - Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.
[Einbeck, Germany] [Publication Year: 2017]
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