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Cham Springer Nature Switzerland AG 2021 Hard cover New. Contains: Illustrations, black & white, Illustrations, color. Palgrave Studies in Political Marketing and Management . XV, 150 p. 12 illus., 10 illus. in color. Intended for professional and scholarly audience.
ISBN10: 3030865584, ISBN13: 9783030865580, [publisher: Springer International Publishing] Hardcover Druck auf Anfrage Neuware - Printed after ordering - This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to the inauguration of Joe Biden as the 46th president. A follow-up to Political Marketing in the 2016 U.S. Presidential Election,it uniquely focuses on the political marketing and branding strategies of presidential candidates, with particular attention to how those strategies have changed since the 2016 election. The 2020 election was as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters in the electorate, distinguishing it from the horserace and implications of vote targeting in 2016. Donald Trump had a base of support that was unwavering. Likewise, Joe Biden and the Democrats counted on the same proportion of the electorate to vote against Trump. The election was also a harbinger of major new branding and marketing strategies, including innovative uses of social media and direct appeals to voters. This book presents diverse scholarly perspectives and research, with practitioner-relevant content on practices and discourses that will advance our current understandings of political marketing theories. [Einbeck, Germany] [Publication Year: 2021] ...
ISBN10: 3030865584, ISBN13: 9783030865580, [publisher: Springer International Publishing] Hardcover Druck auf Anfrage Neuware - Printed after ordering - This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to the inauguration of Joe Biden as the 46th president. A follow-up to Political Marketing in the 2016 U.S. Presidential Election,it uniquely focuses on the political marketing and branding strategies of presidential candidates, with particular attention to how those strategies have changed since the 2016 election. The 2020 election was as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters in the electorate, distinguishing it from the horserace and implications of vote targeting in 2016. Donald Trump had a base of support that was unwavering. Likewise, Joe Biden and the Democrats counted on the same proportion of the electorate to vote against Trump. The election was also a harbinger of major new branding and marketing strategies, including innovative uses of social media and direct appeals to voters. This book presents diverse scholarly perspectives and research, with practitioner-relevant content on practices and discourses that will advance our current understandings of political marketing theories. [Einbeck, Germany] [Publication Year: 2021] ...
Cham Springer Nature Switzerland AG 2021 Hard cover New. C. 150 p. Palgrave Studies in Political Marketing and Management . 10 Illustrations, color; 2 Illustrations, black and white; XV, 150 p. 12 illus., 10 illus. in color. Intended for professional and scholarly audience.
Cham Springer Nature Switzerland AG 2021 Hard cover New. Contains: Illustrations, black & white, Illustrations, color. Palgrave Studies in Political Marketing and Management . XV, 150 p. 12 illus., 10 illus. in color. Intended for professional and scholarly audience.
ISBN10: 3030865584, ISBN13: 9783030865580, [publisher: Palgrave Macmillan] Hardcover Book is in Used-LikeNew condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear. 0.68 [Hawthorne, CA, U.S.A.] [Publication Year: 2021]
ISBN10: 3030865584, ISBN13: 9783030865580, [publisher: Palgrave Macmillan] Hardcover Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). 0.68 [Tucson, AZ, U.S.A.] [Publication Year: 2021]
ISBN10: 3030865584, ISBN13: 9783030865580, [publisher: Palgrave Macmillan] Hardcover Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.68 [Hawthorne, CA, U.S.A.] [Publication Year: 2021]
Hardback. New. This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to the inauguration of Joe Biden as the 46th president. ISBN 3030865584 9783030865580 [GB]
DISCLOSURE:
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission at no extra cost to you. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network, Amazon and Alibris.
