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You cannot control what happens to you, but you can control your attitude toward what happens to you, and in that, you will be mastering change rather than allowing it to master you.
Sestino, Andrea, and Guido, Gianluigi, and Peluso, Alessandro M.
author size: 16
USD
42.26
price size: 16
Alibris /Alibris
dealer size: 16
Palgrave Macmillan 2022 Hard cover New. 105 p. 8 Illustrations, black and white; XIX, 105 p. 8 illus. Intended for professional and scholarly audience.
ISBN10: 3031072022, ISBN13: 9783031072024, [publisher: Springer International Publishing] Hardcover Druck auf Anfrage Neuware - Printed after ordering - This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs' technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product.Starting with an overview of the nature and increasing importance of NFTs in marketing, the authors extensively examine the blockchain technology that underlies this new innovation along with its applications. Specifically, by reviewing the existing literature on NFTs, the authors explain the emerging topics and business opportunities offered by NFTs for intellectual property protection, development of new lifestyles, and forms of entertainment.The second part of the book investigates NFTs in three different contexts: art, music, and fashion. By exploring the key behavioral variables that underlie consumers' intentions to purchase NFT-based products (i.e., materialism, status consumption orientation, innovativeness), the authors discuss the various implications for advertising and marketing strategies in such industries.Offering a state-of-the-art look at this new technology, this book presents a guide for scholars and anyone looking for an understanding ...
ISBN10: 3031072022, ISBN13: 9783031072024, [publisher: Springer International Publishing] Hardcover Druck auf Anfrage Neuware - Printed after ordering - This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs' technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product.Starting with an overview of the nature and increasing importance of NFTs in marketing, the authors extensively examine the blockchain technology that underlies this new innovation along with its applications. Specifically, by reviewing the existing literature on NFTs, the authors explain the emerging topics and business opportunities offered by NFTs for intellectual property protection, development of new lifestyles, and forms of entertainment.The second part of the book investigates NFTs in three different contexts: art, music, and fashion. By exploring the key behavioral variables that underlie consumers' intentions to purchase NFT-based products (i.e., materialism, status consumption orientation, innovativeness), the authors discuss the various implications for advertising and marketing strategies in such industries.Offering a state-of-the-art look at this new technology, this book presents a guide for scholars and anyone looking for an understanding ...
Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Non-Fungible Tokens (NFTs) : Examining the Impact on Consumers and Marketing Strategies. ISBN 3031072022 9783031072024 [GB]
Sestino, Andrea, and Guido, Gianluigi, and Peluso, Alessandro M.
USD
52.53
Ria Christie Books via Alibris /Alibris
Palgrave Macmillan 2022 Hard cover New. C. 98 p. 8 Illustrations, black and white; XIX, 98 p. 8 illus. Intended for professional and scholarly audience.
Palgrave MacMillan 7/2/2022 Hardback or Cased Book New in New jacket Non-Fungible Tokens (Nfts): Examining the Impact on Consumers and Marketing Strategies (Hardback or Cased Book)
DISCLOSURE:
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission at no extra cost to you. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network, Amazon and Alibris.
