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ISBN10: 331948074X, ISBN13: 9783319480749, [publisher: Springer International Publishing] Hardcover Druck auf Anfrage Neuware - Printed after ordering - This book provides a comprehensive overview and economic analysis of US consumer demand for televised football (soccer). Accounting for transnational demand, research is focused on the US consumers demand for the English Premier League, Spanish La Liga, Italian Serie A, German Bundesliga, French Ligue 1 and the UEFA Champions League, which represent the most popular and marketable football competitions worldwide, and have recently sealed lucrative media rights contracts in many large markets, including the US. The study also takes account of North American Major League Soccer (MLS) in order to provide a more comprehensive overview of the country's football market and to allow for direct comparisons with the aforementioned European competitions.These findings offer valuable insights for US broadcasters, European league organizers and managers to adjust existing strategies and/or develop new strategies in conquering the US football market. [Einbeck, Germany] [Publication Year: 2017]
ISBN10: 331948074X, ISBN13: 9783319480749, [publisher: Springer International Publishing] Hardcover Druck auf Anfrage Neuware - Printed after ordering - This book provides a comprehensive overview and economic analysis of US consumer demand for televised football (soccer). Accounting for transnational demand, research is focused on the US consumers demand for the English Premier League, Spanish La Liga, Italian Serie A, German Bundesliga, French Ligue 1 and the UEFA Champions League, which represent the most popular and marketable football competitions worldwide, and have recently sealed lucrative media rights contracts in many large markets, including the US. The study also takes account of North American Major League Soccer (MLS) in order to provide a more comprehensive overview of the country's football market and to allow for direct comparisons with the aforementioned European competitions.These findings offer valuable insights for US broadcasters, European league organizers and managers to adjust existing strategies and/or develop new strategies in conquering the US football market. [Einbeck, Germany] [Publication Year: 2017]
Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The The Demand for International Football Telecasts in the United States. ISBN 331948074x 9783319480749 [GB]
ISBN10: 331948074X, ISBN13: 9783319480749, [publisher: Springer International Publishing AG] Hardcover Series: Palgrave Pivots in Sports Economics. Num Pages: 200 pages, 43 black & white illustrations, biography. BIC Classification: JFD; JHBS; KCK. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 411. . 2017. Hardback. . . . . [Galway, GY, Ireland] [Publication Year: 2017]
DISCLOSURE:
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission at no extra cost to you. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network, Amazon and Alibris.
