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Friedrichsen, Mike (Editor), and Mühl-Benninghaus, Wolfgang (Editor)
USD
206.66
Alibris /Alibris
Berlin, Heidelberg Springer 2013 2014 ed. Hard cover New. Sewn binding. Cloth over boards. 880 p. Contains: Unspecified, Illustrations, black & white, Illustrations, color, Tables, black & white. Media Business and Innovation.
ISBN10: 3642288960, ISBN13: 9783642288968, [publisher: Springer Berlin Heidelberg] Hardcover Druck auf Anfrage Neuware - Printed after ordering - Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book's main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations. [Einbeck, Germany] [Publication Year: 2013] ...
ISBN10: 3642288960, ISBN13: 9783642288968, [publisher: Springer Berlin Heidelberg] Hardcover Druck auf Anfrage Neuware - Printed after ordering - Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book's main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations. [Einbeck, Germany] [Publication Year: 2013] ...
Friedrichsen, Mike (Editor), and Mühl-Benninghaus, Wolfgang (Editor)
USD
248.13
ShopSpell via Alibris /Alibris
Berlin, Heidelberg Springer 2013 2014 ed. Hard cover New. Sewn binding. Cloth over boards. 880 p. Contains: Unspecified, Illustrations, black & white, Illustrations, color, Tables, black & white. Media Business and Innovation.
Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Handbook of Social Media Management : Value Chain and Business Models in Changing Media Markets. ISBN 3642288960 9783642288968 [GB]
ISBN10: 3642288960, ISBN13: 9783642288968, [publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG] Hardcover This handbook presents a comprehensive account of developments in social media research and management, consistently linking classical media management with social media. It discuss new theoretical approaches as well as empirical findings and applications. Editor(s): Friedrichsen, Mike; Muhl-Benninghaus, Wolfgang. Series: Media Business and Innovation. Num Pages: 889 pages, 127 black & white illustrations, 47 colour illustrations, 100 black & white tables, biogr. BIC Classification: GTC; KJM; KJS; KNT. Category: (P) Professional & Vocational. Dimension: 239 x 181 x 53. Weight in Grams: 1416. . 2013. 2014th Edition. Hardcover. . . . . Books ship from the US and Ireland. [Olney, MD, U.S.A.] [Publication Year: 2013]
ISBN10: 3642288960, ISBN13: 9783642288968, [publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG] Hardcover This handbook presents a comprehensive account of developments in social media research and management, consistently linking classical media management with social media. It discuss new theoretical approaches as well as empirical findings and applications. Editor(s): Friedrichsen, Mike; Muhl-Benninghaus, Wolfgang. Series: Media Business and Innovation. Num Pages: 889 pages, 127 black & white illustrations, 47 colour illustrations, 100 black & white tables, biogr. BIC Classification: GTC; KJM; KJS; KNT. Category: (P) Professional & Vocational. Dimension: 239 x 181 x 53. Weight in Grams: 1416. . 2013. 2014th Edition. Hardcover. . . . . [Galway, GY, Ireland] [Publication Year: 2013]
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