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Our search for Keyword: 9783838641454 ,ISBN: 9783838641454, brought up 11 title(s), showing 1 - 11. Sorting by Price Ascending.

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1. Word-of-Mouth: Influences on the choice of Recommendation Sources Buy it! New Tab

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Klaus Schöfer

author size: 16

USD

42.56

price size: 16

AHA-BUCH GmbH /AbebooksDE

dealer size: 16

ISBN10: 3838641450, ISBN13: 9783838641454, [publisher: Diplom.De] Softcover nach der Bestellung gedruckt Neuware - Printed after ordering - Thesis (M.A.) from the year 1998 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Nottingham (Business School), language: English, abstract: Inhaltsangabe:Abstract:The idea of understanding consumer behaviour as a sequential decision-making process is one that is common in marketing. The decision-making process itself is presented as a logical flow of activities, working from problem recognition to purchase to post-purchase evaluation. This decision-making process is affected by a number of other more complex influences. Some of these influences relate to the wider environment in which the decision is being made while others relate to the individual who makes the decision.In this context, . [o]ne of the most widely accepted notions in consumer behavior is that word-of-mouth communication (hereafter WOM) plays an important role in shaping consumers' attitudes and behaviors. More specifically, WOM communications between consumers are a topic of interest in both the pre-purchase and post-purchase decision-making literature. Research into the diffusion of innovations has focused on modelling the role of WOM in product adoption at various stages of the diffusion process. WOM has also been studied as a mechanism through which consumers convey both ...

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2. Word-of-Mouth: Influences on the choice of Recommendation Sources Buy it! New Tab

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Schöfer, Klaus

USD

68.36

Alibris /Alibris

Diplom.de 2001 Trade paperback New. Trade paperback (US). Glued binding. 92 p.

3. Word-of-Mouth: Influences on the choice of Recommendation Sources Buy it! New Tab

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Schofer, Klaus

USD

71.13

Chiron Media /AbebooksUK

ISBN10: 3838641450, ISBN13: 9783838641454, [publisher: diplom.de 2001-05] Softcover
[Wallingford, United Kingdom] [Publication Year: 2001]

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Schöfer, Klaus

USD

75.22

Lucky's Textbooks /Abebooks

ISBN10: 3838641450, ISBN13: 9783838641454, [publisher: Diplomarbeiten Agentur diplom.de] Softcover
[Dallas, TX, U.S.A.] [Publication Year: 1998]

5. Wordofmouth Influences on the Choice of Recommendation Sources Buy it! New Tab

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Schofer, Klaus

USD

83.18

Books2anywhere via Alibris /Alibris

Diplom. de 5/16/2001 12: 00: 00 AM Softcover PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.

6. Wordofmouth Influences on the Choice of Recommendation Sources Buy it! New Tab

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Schofer, Klaus

USD

87.90

Paperbackshop International via Alibris /Alibris

7. Word of Mouth: Influences on the choice of Recommendation Sources Buy it! New Tab

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Klaus Schofer

USD

90.08

The Saint Bookstore /Biblio

Paperback / softback. New. ISBN 3838641450 9783838641454 [GB]

8. Wordofmouth Influences on the Choice of Recommendation Sources Buy it! New Tab

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Schofer, Klaus

USD

92.75

Paperbackshop via Alibris /Alibris

Diplom. de 5/16/2001 12: 00: 00 AM Softcover New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.

9. Word-of-Mouth: Influences on the Choice of Recommendation Sources Buy it! New Tab

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Schöfer, Klaus

USD

93.76

Bonita via Alibris /Alibris

Diplomarbeiten Agentur diplom 1998 paperback Good Access codes and supplements are not guaranteed with used items. May be an ex-library book.

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Schofer Klaus

USD

104.93

Bonita /Biblio

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book. ISBN 3838641450 9783838641454 [US]

11. Word-of-Mouth: Influences on the choice of Recommendation Sources Buy it! New Tab

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Sch fer, Klaus

USD

105.42

Mispah books /AbebooksUK

ISBN10: 3838641450, ISBN13: 9783838641454, [publisher: Diplomarbeiten Agentur diplom.de] Softcover LIKE NEW
[Redhill, SURRE, United Kingdom] [Publication Year: 1998]

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