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Our search for Keyword: 9783844301175 ,ISBN: 9783844301175, brought up 12 title(s), showing 1 - 12. Sorting by Price Ascending.

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1. Celebrity Endorsement Buy it! New Tab

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Strunck, Michael

author size: 16

USD

45.46

price size: 16

Alibris /Alibris

dealer size: 16

Saarbrucken LAP Lambert Academic Publishing 2011 Trade paperback New. Trade paperback (US). Glued binding. 88 p.

description size: 16

2. Celebrity Endorsement Buy it! New Tab

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Strunck, Michael

USD

53.27

Chiron Media /AbebooksUK

ISBN10: 3844301178, ISBN13: 9783844301175, [publisher: LAP Lambert Academic Publishing 2011-01] Softcover
[Wallingford, United Kingdom] [Publication Year: 2011]

3. Celebrity Endorsement:The Key Success Factors of Brand Endorsers Buy it! New Tab

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Michael Strunck

USD

54.75

AHA-BUCH GmbH /AbebooksDE

ISBN10: 3844301178, ISBN13: 9783844301175, [publisher: LAP LAMBERT Academic Publishing] Softcover nach der Bestellung gedruckt Neuware - Printed after ordering - This research study examines the effect of celebrity endorsement on attitudes towards the advertisement, the product, purchase intentions and recommendation likelihood. In order to test it, two different endorsers have been chosen for this study, namely a well-known celebrity expert and a fictitious non- celebrity expert. The aim is to identify which characteristics are important for an effective brand endorsement. Additionally, differences between endorser types are examined. The sample used for this study contains mainly students from the Netherlands, Germany and Ecuador. Furthermore, high involvement products are used to test the impact of brand endorsement, namely two types of automobiles (luxury model versus standard model). The results of the research validate the existing models about endorser characteristics (Source Attractiveness Model, Source Credibility Model and Match-Up Hypothesis) and identify which of these elements function as key factors for successful endorsements.
[Einbeck, Germany] [Publication Year: 2011] ...

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4. Celebrity Endorsement Buy it! New Tab

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Michael Strunck

USD

60.51

Ria Christie Collections /Biblio

New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Celebrity Endorsement. ISBN 3844301178 9783844301175 [GB]

5. Celebrity Endorsement: The Key Success Factors of Brand Endorsers Buy it! New Tab

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Strunck, Michael

USD

65.34

Lucky's Textbooks /Abebooks

ISBN10: 3844301178, ISBN13: 9783844301175, [publisher: LAP LAMBERT Academic Publishing] Softcover
[Dallas, TX, U.S.A.] [Publication Year: 2011]

6. Celebrity Endorsement the Key Success Factors of Brand Endorsers Buy it! New Tab

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Strunck, Michael

USD

65.66

Books2anywhere via Alibris /Alibris

LAP Lambert Academic Publishing 1/24/2011 12: 00: 00 AM Softcover PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.

7. Celebrity Endorsement Buy it! New Tab

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Michael Strunck

USD

68.19

The Saint Bookstore /Biblio

Paperback / softback. New. ISBN 3844301178 9783844301175 [GB]

8. Celebrity Endorsement the Key Success Factors of Brand Endorsers Buy it! New Tab

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Strunck, Michael

USD

68.90

Paperbackshop International via Alibris /Alibris

9. Celebrity Endorsement Buy it! New Tab

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Strunck, Michael

USD

70.01

Ria Christie Books via Alibris /Alibris

Saarbrucken LAP Lambert Academic Publishing 2011 Trade paperback New. Trade paperback (US). Glued binding. 88 p.

10. Celebrity Endorsement: the Key Success Factors of Brand Endorsers Buy it! New Tab

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Strunck, Michael

USD

88.28

Bonita via Alibris /Alibris

LAP LAMBERT Academic Publishin 2011 paperback Good Access codes and supplements are not guaranteed with used items. May be an ex-library book.

11. Celebrity Endorsement: The Key Success Factors of Brand Endorsers Buy it! New Tab

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Strunck Michael

USD

97.86

Bonita /Biblio

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book. ISBN 3844301178 9783844301175 [US]

12. Celebrity Endorsement: The Key Success Factors of Brand Endorsers Buy it! New Tab

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Strunck, Michael

USD

129.95

dsmbooks /AbebooksUK

ISBN10: 3844301178, ISBN13: 9783844301175, [publisher: LAP LAMBERT Academic Publishing] Softcover Like New. Ships from multiple Locations
[liverpool, United Kingdom] [Publication Year: 2011]

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