Advertising Ideas: A Practical Guide to Methods That Make Advertisements Work by John Caples and Frederick C. Kendall - Hardcover

Hardcover. Good. [FIRST EDITION] New York and London: McGraw Hill, 1938. Hardcover in gilt-lettered maroon cloth over boards. xiii, (1), 205 pages illustrated in b/w throughout. An examination of 100 print ads from then current products featuring work by Edward Steichen and others. Ex-library from an important American institution with typical marking, light soiling and wear to covers, else very good overall condition. (DC)