UsedAcceptable. Corners are bent. Stains on outside cover/inside the book. Cover has some rubbing and edgewear. Access codes, CD's, and other accessories may not be included. All items ship Mon-Fri ISBN 0195079140 9780195079142 [US]

ISBN10: 0195079140, ISBN13: 9780195079142, [publisher: Oxford University Press, USA] Softcover
[Houston, TX, U.S.A.] [Publication Year: 1992]

Oxford University Press, Incorporated. Used - Good. Used book that is in clean, average condition without any missing pages. Oxford University Press, Incorporated ISBN 0195079140 9780195079142 [US]

New York and Oxford: Oxford University Press, Date: 1992. x, 249 pages, illustrations; 24 cm. PRESENTATION COPY. Signed and warmly inscribed by the author. A near-fine copy, age toning. "We all talk about the 'tube' or 'box,' as if television were simply another appliance like the refrigerator or toaster oven. But Cecilia Tichi argues that TV is actually an environment--a pervasive screen-world that saturates almost every aspect of modern life. In Electronic Hearth, she looks at how that environment evolved, and how it, in turn, has shaped the American experience. Tichi explores almost fifty years of writing about television--in novels, cartoons, journalism, advertising, and critical books and articles--to define the role of television in the American consciousness. She examines early TV advertising to show how the industry tried to position the new device as not just a gadget but a prestigious new piece of furniture, a highly prized addition to the home. The television set, she writes, has emerged as a new electronic hearth--the center of family activity. John Updike described this 'primitive appeal of the hearth' in Roger's Version: 'Television is--its irresistable charm--a fire. Entering an empty room, we turn it on, and a talking face flares into being.' Sitting in front of the TV, Americans exist in a safety zone, free from the hostility and violence of the outside world. She also discusses long-standing suspicions of TV ...

New York: Oxford University Press [Date: 1992]. Very Good. 1992. First Edition Thus. Trade Paperback. 0195079140 . First edition thus. Pictorial wrappers, 249 pages, illustrated, references, index. Remainder marks, and spine cocked, else Near Fine copy with store stickers affixed to the spine heel and to the bottom of the rear cover. . 1992. Oxford University Press [1992] ISBN 0195079140 9780195079142 [US]

Paperback / softback. New. Cecilia Tichi argues that TV is an environment--a pervasive screen-world that saturates almost every aspect of modern life. In Electronic Hearth, she looks at how that environment evolved, and how it, in turn, has shaped the American experience. ISBN 0195079140 9780195079142 [GB]

ISBN10: 0195079140, ISBN13: 9780195079142, [publisher: Oxford University Press, USA] Softcover
[Houston, TX, U.S.A.] [Publication Year: 1992]