ISBN10: 0231116462, ISBN13: 9780231116466, [publisher: Columbia University Press, New York] Hardcover Hardcover. Hollywood-crossroads of filmmaking, mythmaking, and politics-was dominated by one man more than any other for most of its history. It was William Randolph Hearst who understood how to use cinema to exploit the public's desire for entertainment and to create film propaganda to further his own desire for power. From the start, Hearst saw his future and the future of Hollywood as one and the same. He pioneered and capitalized on the synergistic relationship between yellow journalism and advertising and motion pictures. He sent movie cameramen to the inauguration of William McKinley and the front lines of the Spanish-American War. He played a prominent role in organizing film propaganda for both sides fighting World War I. By the 1910s, Hearst was producing his own pictures-he ran one of the first animation studios and made many popular and controversial movie serials, including The Perils of Pauline (creating both the scenario and the catchphrase title) and Patria. As a feature film producer, Hearst was responsible for some of the most talked-about movies of the 1920s and 1930s. Behind the scenes in Hollywood, Hearst had few equals-he was a much-feared power broker from the Silent Era to the Blacklisting Era.Hearst Over Hollywood draws on hundreds of previously unpublished letters and memos, FBI Freedom of Information files, and personal interviews to ...

Columbia University Press, Date: 2002-02-15. Hardcover. Good. 2002. Columbia University Press ISBN 0231116462 9780231116466 [US]