ISBN10: 0553051024, ISBN13: 9780553051025, [publisher: Bantam Books] Hardcover 352 pages. Dj worn. Name on ffepHe's an American legend, a st raight-shooting businessman who brought Chrysler back from the br ink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president. The son of Italian imm igrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But L ee Iacocca didn't get mad, he got even. He led a battle for Chrys ler's survival that made his name a symbol of integrity, know-how , and guts for millions of Americans. In his classic hard-hittin g style, he tells us how he changed the automobile industry in th e 1960s by creating the phenomenal Mustang. He goes behind the sc enes for a look at Henry Ford's reign of intimidation and manipul ation. He recounts the miraculous rebirth of Chrysler from near b ankruptcy to repayment of its $1.2 billion government loan so ear ly that Washington didn't know how to cash the check. From the Trade Paperback edition.
[Wellington, New Zealand] [Publication Year: 1984]