Phaidon Press, Date: 2001. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,3200grams, ISBN:071483923X 2001. Phaidon Press ISBN 071483923X 9780714839233 [GB]

ISBN10: 071483923X, ISBN13: 9780714839233, [publisher: Phaidon Press Ltd, United Kingdom, London] Softcover Far more than a means of moving merchandise, advertising has become increasingly recognized not only as an art form in itself, but also as a defining element of popular culture. Advertising Today provides a thematic overview of the evolution of advertising around the world over the past 30 years, charting influences from the political and social upheavals of the 1960s to the revolution of the internet in the 1990s. Each chapter includes an intimate interview with a key figure in advertising - including Oliviero Toscani of the controversial Benetton campaigns, American-Express spokesperson Jerry Seinfeld, and John Hegarty of Bartle Boyle Hegarty, the creator of the world-famous Levis ads. In analysing specific advertisements, the book simultaneously acts as a history of global pop culture and a record of the social, cultural and geo-political temperature changes that affect our image-saturated environment. Included are over 500 advertisements originally seen in a wide range of media: print, television, billboards, the internet and even very recent, so-called 'guerrilla' advertising, in which practically anything (pieces of fruit, sand dunes on a beach, pavements) can act as a surface for promoting a product. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. ...

Phaidon Press 2001 Hard cover This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 3200grams, ISBN: 071483923X.

London : Phaidon, Date: 2001. First Edition. Hardback. An exceptional copy; fine in an equally fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. Literally as new. ; 512 pages; Description: 512 p. : ill. (some col. ) , ports. (some col. ) ; 30 cm. Includes bibliographical references (p. 494-499) and index. Subjects; Advertising --History. Advertising --Pictorial works. Art and industry. 2001. London : Phaidon ISBN 071483923X 9780714839233 [IE]