Wiley & Sons, Incorporated, John. Used - Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Wiley & Sons, Incorporated, John ISBN 0471718378 9780471718376 [GB]

Wiley & Sons, Incorporated, John, Date: 2005. Hardcover. Like New. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. 2005. Wiley & Sons, Incorporated, John ISBN 0471718378 9780471718376 [US]

Wiley. Collectible - Good. Signed Copy First edition copy. Collectible - Good. Very Good dust jacket. Signed by author on half title page. Bookplate inside. Wiley ISBN 0471718378 9780471718376 [US]

Wiley & Sons, Incorporated, John. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Wiley & Sons, Incorporated, John ISBN 0471718378 9780471718376 [US]

ISBN10: 0471718378, ISBN13: 9780471718376, [publisher: Wiley] Hardcover The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing." EAN: 9780471718376 Tipo: Libros Categoría: Libros universitarios y de estudios superiores| Negocios y finanzas Título: Life after The 30–second Spot: Energize Your Brand with a Bold Mix of Alternatives to Traditional AdvertisingAutor: Joseph Jaffe Editorial: John Wiley & Sons Inc (1 julio 2005) Idioma: EN Páginas: 304 Formato: Tapa dura Peso: 500 Año de publicación: 2005
[Madrid, Spain] [Publication Year: 2005]

ISBN10: 0471718378, ISBN13: 9780471718376, [publisher: Wiley] Hardcover The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing." EAN: 9780471718376 Tipo: Libros Categoría: Libros universitarios y de estudios superiores| Negocios y finanzas Título: Life after The 30–second Spot: Energize Your Brand with a Bold Mix of Alternatives to Traditional AdvertisingAutor: Joseph Jaffe Editorial: John Wiley & Sons Inc (1 julio 2005) Idioma: EN Páginas: 304 Formato: Tapa dura Peso: 500 Año de publicación: 2005
[Madrid, Spain] [Publication Year: 2005]

Wiley. Used - Good. Bargain book! Wiley ISBN 0471718378 9780471718376 [CA]

West Sussex: John Wiley & Sons, Date: 2005. West Sussex, 2005; clothbound, pp. 284, cm 16x24. 2005. John Wiley & Sons ISBN 0471718378 9780471718376 [IT]

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