ISBN10: 1609804732, ISBN13: 9781609804732, [publisher: Seven Stories Press,U.S., New York] Softcover Paperback. "Engrossing, exciting [.] This book compels us to rethink our approaches to economics ." Literary Review of Canada"Thought-provoking and creative" Julie Nelson, author of Beyond Economic Man: Feminist Theory and Economics"Meme Wars is a Molotov cocktail tossed into the boardroom. " Calgary HeraldFrom the editor and magazine that started and named the Occupy Wall Street movement, Meme Wars: The Creative Destruction of Neoclassical Economics is an articulation of what could be the next steps in rethinking and remaking our world that challenges and debunks many of the assumptions of neoclassical economics and brings to light a more ecological model. Meme Wars aims to accelerate the shift into this new paradigm that takes into account psychonomics, bionomics, and other aspects of our physical and mental environment that are often left out in discussions of economics. Like Adbusters, the book will be image heavy and full-color throughout. Lasn calls it "a textbook for the future" that provides the building blocks, in texts and visuals, for a new way of looking at and changing our world. Through an examination of alternative economies, Lasn hopes to spur students to become "barefoot economists" and to see that a humanization of economics is possible. Meme Wars will include contributions from Nobel Prize winner ...