Routledge, Date: 2003. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. 2003. Routledge ISBN 0765609320 9780765609328 [US]

Routledge. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Routledge ISBN 0765609320 9780765609328 [US]

ISBN10: 0765609320, ISBN13: 9780765609328, [publisher: Routledge] Softcover New. Fast Shipping and good customer service
[Fayetteville, TX, U.S.A.] [Publication Year: 2003]

ISBN10: 0765609320, ISBN13: 9780765609328, [publisher: Routledge] Softcover
[Denver, CO, U.S.A.] [Publication Year: 2003]

New. In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and desirable. Specific controversies analyzed in the book include: Does positivism dominate marketing research? Does positivism imply quantitive methods? Is relativism an appropriate foundation for marketing research? Does relativism imply pluralism, tolerance, and openness? Should marketing pursue the goal of objective research? An ideal companion to Hunt's classic text, Foundations of Marketing Theory, this volume will be equally useful on its own in any graduate level course on marketing theory. ISBN 0765609320 9780765609328 [GB]

M E Sharpe Inc, Date: 2003. Paperback. New. 328 pages. 9.25x6.75x0.75 inches. 2003. M E Sharpe Inc ISBN 0765609320 9780765609328 [GB]

Routledge, Date: 2003-03-31. Paperback. New. New. In shrink wrap. Looks like an interesting title! 2003. Routledge ISBN 0765609320 9780765609328 [US]

M.E. Sharpe Incorporated , pp. 328 . Papeback. New. M.E. Sharpe Incorporated ISBN 0765609320 9780765609328 [US]

New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity. ISBN 0765609320 9780765609328 [GB]

M E Sharpe Inc, Date: 2003. Paperback. New. 328 pages. 9.25x6.75x0.75 inches. 2003. M E Sharpe Inc ISBN 0765609320 9780765609328 [GB]

ISBN10: 0765609320, ISBN13: 9780765609328, [publisher: Routledge] Softcover Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
[Reno, NV, U.S.A.] [Publication Year: 2003]

ISBN10: 0765609320, ISBN13: 9780765609328, [publisher: Taylor & Francis 2003-02-28, Armonk, N.Y. |London] Softcover Language: ENG
[London, United Kingdom] [Publication Year: 2003]

ISBN10: 0765609320, ISBN13: 9780765609328, [publisher: Routledge] Softcover
[Sioux Falls, SD, U.S.A.] [Publication Year: 2003]