Oxford University Press, Incorporated. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Oxford University Press, Incorporated ISBN 0198297793 9780198297796 [GB]

Oxford University Press, Incorporated, Date: 2000. Paperback. Acceptable. Disclaimer:A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed. 2000. Oxford University Press, Incorporated ISBN 0198297793 9780198297796 [US]

Oxford University Press, Incorporated. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Oxford University Press, Incorporated ISBN 0198297793 9780198297796 [US]

OUP Oxford, Date: 2000. Paperback. Very Good. Former library book. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations. 2000. OUP Oxford ISBN 0198297793 9780198297796 [FR]

Oxford University Press, Date: 2000-11-02. Paperback. New. NEW! Soft Cover Edition. 2000. Oxford University Press ISBN 0198297793 9780198297796 [US]

New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand. ISBN 0198297793 9780198297796 [GB]

ISBN10: 0198297793, ISBN13: 9780198297796, [publisher: OUP Oxford] Softcover nach der Bestellung gedruckt Neuware - Printed after ordering - This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation What are the implications of corporate branding on organizational structures and processes How do organizations discover their identities These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.
[Einbeck, Germany] [Publication Year: 2000]
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