Hardback. Very Good. ISBN 1422124827 9781422124826 [GB]

Harvard Business Review Press, Date: 2009. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. 2009. Harvard Business Review Press ISBN 1422124827 9781422124826 [US]

Harvard Business Review Press, Date: 2009. Hardcover. Good. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. 2009. Harvard Business Review Press ISBN 1422124827 9781422124826 [US]

Harvard Business Review Press. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Harvard Business Review Press ISBN 1422124827 9781422124826 [US]

ISBN10: 1422124827, ISBN13: 9781422124826, [publisher: Harvard Business Press] Hardcover Englisch
[Prague, Czech Republic] [Publication Year: 2009]
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ISBN10: 1422124827, ISBN13: 9781422124826, [publisher: Harvard Business Press] Hardcover Englisch
[Prague, Czech Republic] [Publication Year: 2009]
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Very Good. All orders ship SAME or NEXT business day. Expedited shipments will be received in 1-5 business days within the United States. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed! ISBN 1422124827 9781422124826 [US]

ISBN10: 1422124827, ISBN13: 9781422124826, [publisher: Harvard Business Press] Hardcover Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
[Berlin, Germany] [Publication Year: 2009]

ISBN10: 1422124827, ISBN13: 9781422124826, [publisher: Harvard Business Press] Hardcover Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
[Berlin, Germany] [Publication Year: 2009]

Harvard Business Review Press, Date: 2009-08-03. Pocket Mentor. hardcover. Used:Good. 2009. Harvard Business Review Press ISBN 1422124827 9781422124826 [US]

ISBN10: 1422124827, ISBN13: 9781422124826, [publisher: Harvard Business Review Press 2009-08-01] Hardcover
[Wallingford, United Kingdom] [Publication Year: 2009]

Harvard Business School Pr, Date: 2009. Hardcover. New. pocket mentor edition. 288 pages. 9.50x6.50x1.00 inches. 2009. Harvard Business School Pr ISBN 1422124827 9781422124826 [GB]

UsedVeryGood. signs of little wear on the cover. ISBN 1422124827 9781422124826 [US]

UsedLikeNew. Remainder mark ISBN 1422124827 9781422124826 [US]

UsedLikeNew. Remainder mark ISBN 1422124827 9781422124826 [US]

New. . ISBN 1422124827 9781422124826 [US]

ISBN10: 1422124827, ISBN13: 9781422124826, [publisher: Harvard Business Review Press Aug 2009] Hardcover Neuware - Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings.It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight.But where does the vision come from With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' - the experts who deeply understand and shape the markets they work in.Design-Driven Innovation offers a provocative new view of innovation thinking and practice.
[Einbeck, Germany] [Publication Year: ...
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ISBN10: 1422124827, ISBN13: 9781422124826, [publisher: Harvard Business Review Press Aug 2009] Hardcover Neuware - Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings.It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight.But where does the vision come from With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' - the experts who deeply understand and shape the markets they work in.Design-Driven Innovation offers a provocative new view of innovation thinking and practice.
[Einbeck, Germany] [Publication Year: ...
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Harvard Business School Pr, Date: 2009. Hardcover. New. pocket mentor edition. 288 pages. 9.50x6.50x1.00 inches. 2009. Harvard Business School Pr ISBN 1422124827 9781422124826 [GB]

Harvard Business Review Press 2009 Hard cover New 2009. Pocket Mentor. Hardcover.......We ship daily from our Bookshop.