ISBN10: 0521023785, ISBN13: 9780521023788, [publisher: Cambridge Univ Pr] Softcover 737 pages. 9.25x6.25x1.50 inches. In Stock.
[Exeter, United Kingdom] [Publication Year: 2007]

Cambridge Univ Pr 2007 Softcover New 737 pages. 9.25x6.25x1.50 inches.

ISBN10: 0521023785, ISBN13: 9780521023788, [publisher: Cambridge University Press] Softcover Druck auf Anfrage Neuware - Printed after ordering - Rowntree and the Marketing Revolution, 1862?1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer. The company had in addition a prominent role in questioning managerial organization, business culture, industrial relations, restrictive practices, and multinational business. This book offers a comprehensive account of a company and its industry, but pursues themes and seeks to answer areas of debate, illuminating the ways in which marketing contributed to the growth of an enterprise.
[Einbeck, Germany] [Publication Year: 2007]
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