ISBN10: 0226468011, ISBN13: 9780226468013, [publisher: The University of Chicago Press, Chicago, IL] Softcover Paperback. The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"metaphors that can shape our perceptions and actions without our ever noticing them.In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language. George Lakoff and Mark Johnson suggest that basic metaphors used in everyday speech not only affect the way we communicate ideas, but actually structure our perceptions and understandings from the beginning. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
[Stevenage, United Kingdom] [Publication Year: 2003]