ISBN10: 071483923X, ISBN13: 9780714839233, [publisher: Phaidon Press] Hardcover Book is in NEW condition.
[Hawthorne, CA, U.S.A.] [Publication Year: 2001]

London, England Phaidon Press 2004 Hard cover New. Sewn binding. Cloth over boards. With dust jacket. 512 p. Contains: Illustrations.

ISBN10: 071483923X, ISBN13: 9780714839233, [publisher: London : Phaidon] Hardcover First Edition An exceptional copy; fine in an equally fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. Literally as new. ; 512 pages; Description: 512 p. : ill. (some col. ) , ports. (some col. ) ; 30 cm. Includes bibliographical references (p. 494-499) and index. Subjects; Advertising --History. Advertising --Pictorial works. Art and industry. 5 Kg.
[Galway, Ireland] [Publication Year: 2001]
Show/Hide image

ISBN10: 071483923X, ISBN13: 9780714839233, [publisher: London : Phaidon] Hardcover First Edition An exceptional copy; fine in an equally fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. Literally as new. ; 512 pages; Description: 512 p. : ill. (some col. ) , ports. (some col. ) ; 30 cm. Includes bibliographical references (p. 494-499) and index. Subjects; Advertising --History. Advertising --Pictorial works. Art and industry. 5 Kg.
[New York, NY, U.S.A.] [Publication Year: 2001]
Show/Hide image

Phaidon Press. New. Date: 2004. Hardcover. 071483923X .*** FREE UPGRADE to Courier/Priority Shipping Upon Request *** - *** IN STOCK AND IMMEDIATELY AVAILABLE FOR SHIPMENT - Flawless copy, like new, pristine, never opened -- Corresponds to ISBN: 071483923X. 512 pages .Description: "More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all of its own, but also as a defining element of popular culture. Advertising Today provides a thematic overview of the evolution of advertising around the world over the past thirty years, charting influences from the political and social upheavals of the 1960s to the influence of the Internet in the 1990s. Each chapter includes an interview with a key figure in advertising – including Italy's Oliviero Toscani of the controversial Benetton campaigns, American comedian and American-Express spokesperson Jerry Seinfeld, and British adman John Hegarty of Bartle Boyle Hegarty, creator of the world-famous Levi's ads. In analysing specific advertisements, the book simultaneously acts as a history of sorts of global pop culture and a record of the social, cultural, and geo-political temperature-changes that affect our image-saturated environment. Included are over 500 advertisements originally seen in a wide range of media: print, television, billboards, the Internet, and even the very recent, so-called 'guerrilla' advertising – in which ...