ISBN10: 0471718378, ISBN13: 9780471718376, [publisher: Wiley] Hardcover
[Sioux Falls, SD, U.S.A.] [Publication Year: 2005]

ISBN10: 0471718378, ISBN13: 9780471718376, [publisher: Wiley] Hardcover First Edition Signed Copy First edition copy. . Very Good dust jacket. Signed by author on half title page. Bookplate inside.
[Frederick, MD, U.S.A.] [Publication Year: 2005]

ISBN10: 0471718378, ISBN13: 9780471718376, [publisher: Wiley] Hardcover Signed by Author
[Houston, TX, U.S.A.] [Publication Year: 2005]

ISBN10: 0471718378, ISBN13: 9780471718376, [publisher: Wiley] Hardcover Signed Copy . Very Good dust jacket. Signed by author on half title page.
[Frederick, MD, U.S.A.] [Publication Year: 2005]

ISBN10: 0471718378, ISBN13: 9780471718376, [publisher: John Wiley & Sons] Hardcover Englisch
[Prague, Czech Republic] [Publication Year: 2005]
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Very Good. ISBN 0471718378 9780471718376 [ES]

John Wiley & Sons, Date: 2005. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780471718376 2005. John Wiley & Sons ISBN 0471718378 9780471718376 [GB]

Hardback. Very Good. ISBN 0471718378 9780471718376 [GB]

ISBN10: 0471718378, ISBN13: 9780471718376, [publisher: John Wiley & Sons] Hardcover This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780471718376
[Lincoln, United Kingdom] [Publication Year: 2005]

ISBN10: 0471718378, ISBN13: 9780471718376, [publisher: Wiley] Hardcover The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
[Goring-By-Sea, WS, United Kingdom] [Publication Year: 2005]

ISBN10: 0471718378, ISBN13: 9780471718376, [publisher: Wiley] Hardcover The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing." EAN: 9780471718376 Tipo: Libros Categoría: Libros universitarios y de estudios superiores| Negocios y finanzas Título: Life after The 30–second Spot: Energize Your Brand with a Bold Mix of Alternatives to Traditional AdvertisingAutor: Joseph Jaffe Editorial: John Wiley & Sons Inc (1 julio 2005) Idioma: EN Páginas: 304 Formato: Tapa dura Peso: 500 Año de publicación: 2005
[Madrid, Spain] [Publication Year: 2005]