ISBN10: 1450255337, ISBN13: 9781450255332, [publisher: Iuniverse] Softcover nach der Bestellung gedruckt Neuware - Printed after ordering - 'Guidance you need to understand and embrace the nation's most economically dominant generation.'- B. Joseph Pine II, coauthor, The Experience Economy and Authenticity 'The first book about Boomer men to integrate gender and generational insights into a framework marketers can use.' - Marti Barletta, author, Marketing to Women and PrimeTime Women '. a masterful job of envisioning how Baby Boomer men are about to transform the cultural narratives about aging and maturity.' - Ken Dychtwald, Ph.D., author, Age Wave and Age Power Born from 1946 to 1964, Baby Boomers represent 26 percent of the U.S. population. But pervasiveness alone does not capture their story of continuing influence and reinvention. Boomers have shaped every life stage they've experienced. With the majority now over age 50, they are again changing business practices and institutions, from dawn of medical tourism to later-life entrepreneurialism. They are still shaping popular culture, from blockbuster films to stadium filling rock concerts. This book gives you astute glimpses into what it means to be part of the generation. Through this lens you'll discover how you can improve marketing communications, product and service development, nonprofit value, and public policies. A special section looks at marketing to Baby ...
Show/Hide image

iUniverse 9/21/2010 12: 00: 00 AM Softcover PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.

iUniverse.com, Date: 2010-09-21. Paperback. Used:Good. 2010. iUniverse.com ISBN 1450255337 9781450255332 [US]

Paperback. New. ISBN 1450255337 9781450255332 [GB]

iUniverse, Date: 2010-09-21. Paperback. New. 0.8000 8.9000 5.9000. 2010. iUniverse ISBN 1450255337 9781450255332 [US]

iUniverse 9/21/2010 Paperback or Softback New in New jacket Generation Reinvention: How Boomers Today Are Changing Business, Marketing, Aging and the Future (Paperback or Softback)

iUniverse 2010 Paperback New

Bloomington IN iUniverse 2010 Trade paperback New. Trade paperback (US). Glued binding. 300 p.

iUniverse 2010 Softcover Very good May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

ISBN10: 1450255337, ISBN13: 9781450255332, [publisher: iUniverse, Incorporated] Softcover Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
[Mishawaka, IN, U.S.A.] [Publication Year: 2010]

ISBN10: 1450255337, ISBN13: 9781450255332, [publisher: iUniverse] Softcover Book may contain some writing, highlighting, and or cover damage. Shipped fast and reliably!
[Phoenix, AZ, U.S.A.] [Publication Year: 2010]

ISBN10: 1450255337, ISBN13: 9781450255332, [publisher: iUniverse] Softcover Paperback. NOT Ex-library. Good condition. Proceeds benefit the Pima County Public Library system, which serves Tucson and southern Arizona. Until further notice, USPS Priority Mail only reliable option for Hawaii.
[Tucson, AZ, U.S.A.] [Publication Year: 2010]

ISBN10: 1450255337, ISBN13: 9781450255332, [publisher: iUniverse] Softcover Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
[Montgomery, IL, U.S.A.] [Publication Year: 2010]

ISBN10: 1450255337, ISBN13: 9781450255332, [publisher: iUniverse] Softcover May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.89
[Dallas, TX, U.S.A.] [Publication Year: 2010]