ISBN10: 0470017473, ISBN13: 9780470017470, [publisher: John Wiley & Sons Inc, New York] Hardcover First Edition Hardcover. Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real-life cases from this converging market! Mobile Media and Applications - From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic how they did it approach. Combining the authors technical competence, business experience and consumer understanding, the book pinpoints the pitfalls and keys to success in the industry. The authors offer an end-to-end view, covering customer needs, analysis of the many complex value chains, the capabilities and limitations of the technologies, and the packaging and launch of new mobile services. Based on real case studies and experiences, analysis and advice is given to help the reader succeed in the real world. Mobile Media and Applications - From Concept to Cash: Explains how media companies can go mobile, how the telecoms, media and IT industries are converging and how even a frog can top the CD singles chart with a ringtone.Built heavily on case studies from real implementations and launches of services such as mobile TV, music and gaming.Describes how many service environments today are failing and highlights best practices to make them efficient and powerful.For the first time ever, the impact of mobile ...
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John Wiley & Sons Inc 2006 Hardcover New 1st edition. 336 pages. 9.50x6.75x1.00 inches.

Wiley 2006 Hard cover New Based on the editors' combined experience with working within distinguished telecoms companies, Mobile Media and Applications, From Concepts to Cash illustrates how to address the challenges of consumer marketing, technology strategy, and delivery tactics from a pragmatic 'how they did it' approach, rather than a theoretical 'how to do it'. Num Pages: 336 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 251 x 181 x 26. Weight in Grams: 770. 2006. 1st Edition. Hardcover.....We ship daily from our Bookshop.

John Wiley & Sons , pp. 336 . Hardback. New. John Wiley & Sons ISBN 0470017473 9780470017470 [US]

ISBN10: 0470017473, ISBN13: 9780470017470, [publisher: John Wiley & Sons Inc] Hardcover First Edition Based on the editors' combined experience with working within distinguished telecoms companies, Mobile Media and Applications, From Concepts to Cash illustrates how to address the challenges of consumer marketing, technology strategy, and delivery tactics from a pragmatic 'how they did it' approach, rather than a theoretical 'how to do it'. Num Pages: 336 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 251 x 181 x 26. Weight in Grams: 770. . 2006. 1st Edition. Hardcover. . . . .
[Galway, GY, Ireland] [Publication Year: 2005]

Chichester, England Wiley 2006 Hard cover New. Glued binding. Paper over boards. 352 p. Contains: Illustrations.

ISBN10: 0470017473, ISBN13: 9780470017470, [publisher: John Wiley & Sons Inc] Hardcover New copy - Usually dispatched within 4 working days. Based on the editors' combined experience with working within distinguished telecoms companies, Mobile Media and Applications, From Concepts to Cash illustrates how to address the challenges of consumer marketing, technology strategy, and delivery tactics from a pragmatic 'how they did it' approach, rather than a theoretical 'how to do it'.
[Southport, United Kingdom] [Publication Year: 2006]

Wiley-Blackwell 11/18/2005 12: 00: 00 AM Hardcover PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.

ISBN10: 0470017473, ISBN13: 9780470017470, [publisher: John Wiley & Sons] Hardcover Mobile Media and Applications - From Concept to Cash.Successful Service Creation and Launch.Christoffer Andersson, Ericsson, Spain.Daniel Freeman, Ericsson, Sweden.Ian James, Ericsson, South Africa.Andy Johnston, Ericsson, China.Staffan Ljung, Ericsson, Swe.
[Greven, Germany] [Publication Year: 2005]
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ISBN10: 0470017473, ISBN13: 9780470017470, [publisher: Wiley] Hardcover
[Castle Donington, DERBY, United Kingdom] [Publication Year: 2006]
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ISBN10: 0470017473, ISBN13: 9780470017470, [publisher: John Wiley & Sons] Hardcover Mobile Media and Applications - From Concept to Cash.Successful Service Creation and Launch.Christoffer Andersson, Ericsson, Spain.Daniel Freeman, Ericsson, Sweden.Ian James, Ericsson, South Africa.Andy Johnston, Ericsson, China.Staffan Ljung, Ericsson, Swe.
[Greven, Germany] [Publication Year: 2005]
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New. Never used book ISBN 0470017473 9780470017470 [TH]

ISBN10: 0470017473, ISBN13: 9780470017470, [publisher: Wiley] Hardcover SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item.
[Portland, ME, U.S.A.] [Publication Year: 2006]

Wiley & Sons, Incorporated, John. Used - Good. Used book that is in clean, average condition without any missing pages. Wiley & Sons, Incorporated, John ISBN 0470017473 9780470017470 [US]

ISBN10: 0470017473, ISBN13: 9780470017470, [publisher: Wiley] Hardcover Wiley 2006 Texto en ingles. Tapa dura de editorial ilustrada. 315 paginas. Muy buen estado de conservacion. 26 x 18 Cm
[Ajalvir, MADRI, Spain] [Publication Year: 2006]
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ISBN10: 0470017473, ISBN13: 9780470017470, [publisher: Wiley January 2006] Hardcover Light Rubbing/Scuffing to pictorial boards. Clean unmarked pages. All Orders Shipped With Tracking And Delivery Confirmation Numbers.
[Englewood, CO, U.S.A.] [Publication Year: 2006]

ISBN10: 0470017473, ISBN13: 9780470017470, [publisher: Wiley] Hardcover May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.68
[AUSTELL, GA, U.S.A.] [Publication Year: 2006]

ISBN10: 0470017473, ISBN13: 9780470017470, [publisher: Wiley] Hardcover The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
[Goring-By-Sea, WS, United Kingdom] [Publication Year: 2006]

Hardback. Very Good. ISBN 0470017473 9780470017470 [GB]

ISBN10: 0470017473, ISBN13: 9780470017470, [publisher: John Wiley and Sons] Hardcover This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780470017470
[Lincoln, United Kingdom] [Publication Year: 2006]

John Wiley and Sons, Date: 2006. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780470017470 2006. John Wiley and Sons ISBN 0470017473 9780470017470 [GB]