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ISBN10: 0814410952, ISBN13: 9780814410950, [publisher: HarperCollins Focus, New York] Softcover Paperback. Gatorade is an enthralling story, brought to life in bright color and sharp detail in this book as journalist and author Darren Rovell chronicles every astonishing milestone of the companys history.With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drinks first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorades iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan "Be Like Mike" endorsement deal.With refreshing candor, First in Thirst also offers an inside look at all the aspects that went into building the brand, such as:negotiations,battles,lawsuits,mergers and acquisitions,product strategies,lucky breaks,and even the mishaps that have attended Gatorades reign as the 800-pound gorilla of the sports-drink scene.First in Thirst identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand ...
ISBN10: 0814410952, ISBN13: 9780814410950, [publisher: HarperCollins Focus, New York] Softcover Paperback. Gatorade is an enthralling story, brought to life in bright color and sharp detail in this book as journalist and author Darren Rovell chronicles every astonishing milestone of the companys history.With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drinks first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorades iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan "Be Like Mike" endorsement deal.With refreshing candor, First in Thirst also offers an inside look at all the aspects that went into building the brand, such as:negotiations,battles,lawsuits,mergers and acquisitions,product strategies,lucky breaks,and even the mishaps that have attended Gatorades reign as the 800-pound gorilla of the sports-drink scene.First in Thirst identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand ...
ISBN10: 0814410952, ISBN13: 9780814410950, [publisher: AMACOM] Softcover nach der Bestellung gedruckt Neuware - Printed after ordering - Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since. Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company's history. [Einbeck, Germany] [Publication Year: 2005]
AMACOM, Date: 2005. Paperback. Acceptable. Disclaimer:A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed. 2005. AMACOM ISBN 0814410952 9780814410950 [US]
AMACOM, Date: 2005. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. 2005. AMACOM ISBN 0814410952 9780814410950 [US]
ISBN10: 0814410952, ISBN13: 9780814410950, [publisher: Amacom] Softcover New Book. Shipped from UK. Established seller since 2000. [Wood Dale, IL, U.S.A.] [Publication Year: 2005]
ISBN10: 0814410952, ISBN13: 9780814410950, [publisher: Amacom] Softcover New Book. Shipped from UK. Established seller since 2000. [Fairford, GLOS, United Kingdom] [Publication Year: 2005]
Amacom 9/2/2005 12: 00: 00 AM Softcover PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Amacom 9/2/2005 12: 00: 00 AM Softcover PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Amacom 9/2/2005 12: 00: 00 AM Softcover New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon. ISBN 0814410952 9780814410950 [GB]
Paperback / softback. New. Rovell chronicles every astonishing milestone of Gatorade's history--based on unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present. ISBN 0814410952 9780814410950 [GB]
Amacom, 12/03/Date: 2007. Paperback. Used; Good. **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. 2007. Amacom ISBN 0814410952 9780814410950 [GB]
Thomas Nelson 12/3/2007 Paperback or Softback New in New jacket First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon (Paperback or Softback)
Amacom 2005 paperback Very good Corner of pages are creased. Creased Cover. No.1 BESTSELLERS-great prices, friendly customer service-usually dispatched within 24 hrs.
Amacom 2005 Trade paperback Fair Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you!
Amacom 12/03/2007 Paperback Good **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
ISBN10: 0814410952, ISBN13: 9780814410950, [publisher: Thomas Nelson 12/3/2007] Softcover First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon 0.8 [Grand Rapids, MI, U.S.A.] [Publication Year: 2007]
ISBN10: 0814410952, ISBN13: 9780814410950, [publisher: AMACOM] Softcover Acceptable/Fair condition. Book is worn, but the pages are complete, and the text is legible. Has wear to binding and pages, may be ex-library. [Tucson, AZ, U.S.A.] [Publication Year: 2005]
ISBN10: 0814410952, ISBN13: 9780814410950, [publisher: AMACOM] Softcover Buy with confidence! Book is in acceptable condition with wear to the pages, binding, and some marks within [Amherst, NY, U.S.A.] [Publication Year: 2005]
ISBN10: 0814410952, ISBN13: 9780814410950, [publisher: AMACOM] Softcover Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. [Hawthorne, CA, U.S.A.] [Publication Year: 2005]
ISBN10: 0814410952, ISBN13: 9780814410950, [publisher: AMACOM] Softcover New. Fast Shipping and good customer service [Fayetteville, TX, U.S.A.] [Publication Year: 2005]
ISBN10: 0814410952, ISBN13: 9780814410950, [publisher: AMACOM] Softcover Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you! [COLORADO SPRINGS, CO, U.S.A.] [Publication Year: 2005]
ISBN10: 0814410952, ISBN13: 9780814410950, [publisher: AMACOM] Softcover SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. [Portland, ME, U.S.A.] [Publication Year: 2005]
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