ISBN10: 019958740X, ISBN13: 9780199587407, [publisher: Oxford University Press] Hardcover Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
[Montgomery, IL, U.S.A.] [Publication Year: 2010]

ISBN10: 019958740X, ISBN13: 9780199587407, [publisher: Oxford University Press] Hardcover
[Humble, TX, U.S.A.] [Publication Year: 2010]

ISBN10: 019958740X, ISBN13: 9780199587407, [publisher: Oxford University Press] Hardcover Book is in Used-LikeNew condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear.
[Hawthorne, CA, U.S.A.] [Publication Year: 2010]

ISBN10: 019958740X, ISBN13: 9780199587407, [publisher: Oxford University Press] Hardcover Book is in NEW condition.
[Hawthorne, CA, U.S.A.] [Publication Year: 2010]

ISBN10: 019958740X, ISBN13: 9780199587407, [publisher: Oxford University Press] Hardcover Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within
[Amherst, NY, U.S.A.] [Publication Year: 2010]

ISBN10: 019958740X, ISBN13: 9780199587407, [publisher: Oxford University Press] Hardcover
[DH, SE, Spain] [Publication Year: 2010]

ISBN10: 019958740X, ISBN13: 9780199587407, [publisher: Oxford University Press] Hardcover
[Castle Donington, DERBY, United Kingdom] [Publication Year: 2010]
Show/Hide image

ISBN10: 019958740X, ISBN13: 9780199587407, [publisher: Oxford University Press] Hardcover New. In shrink wrap. Looks like an interesting title! 1.58
[North Las Vegas, NV, U.S.A.] [Publication Year: 2010]

ISBN10: 019958740X, ISBN13: 9780199587407, [publisher: OXFORD UNIVERSITY PRESS] Hardcover
[Moncks Corner, SC, U.S.A.] [Publication Year: 2010]

ISBN10: 019958740X, ISBN13: 9780199587407, [publisher: Oxford University Press] Hardcover Buy for Great customer experience
[Houston, TX, U.S.A.] [Publication Year: 2010]

ISBN10: 019958740X, ISBN13: 9780199587407, [publisher: Oxford University Press] Hardcover New Copy. Customer Service Guaranteed
[Denver, CO, U.S.A.] [Publication Year: 2010]

ISBN10: 019958740X, ISBN13: 9780199587407, [publisher: Oxford University Press] Hardcover In Used Condition
[Austin, TX, U.S.A.] [Publication Year: 2010]

ISBN10: 019958740X, ISBN13: 9780199587407, [publisher: Oxford University Press] Hardcover Very Good Copy
[Wimberley, TX, U.S.A.] [Publication Year: 2010]

ISBN10: 019958740X, ISBN13: 9780199587407, [publisher: Oxford University Press] Hardcover First Edition Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
[Columbia, MO, U.S.A.] [Publication Year: 2010]

Oxford University Press 2010-12-09 hardcover New Size: 9x6x0;

Oxford University Press, USA 12/9/2010 12: 00: 00 AM Hardcover PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.

Oxford University Press 2010 Hard cover Good Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

Oxford Oxford University Press 2010 Hard cover New. 408 p. Intended for professional and scholarly audience.

Oxford Oxford University Press 2010 Hard cover New.

ISBN10: 019958740X, ISBN13: 9780199587407, [publisher: Oxford University Press] Hardcover 408 Seiten; 9780199587407.3 Sprache: Deutsch Gewicht in Gramm: 1
[Stuttgart, Germany] [Publication Year: 2010]

Oxford University Press, Date: 2010-12-09. hardcover. New. 9x6x0. 2010. Oxford University Press ISBN 019958740X 9780199587407 [US]

Oxford: Oxford University Press, Date: 2010. 1st Edition. Hardcover. As New/Fine. Octavo. pp xv, 387 2010. Oxford University Press ISBN 019958740X 9780199587407 [GB]

ISBN10: 019958740X, ISBN13: 9780199587407, [publisher: Oxford University Press, USA] Hardcover
[Houston, TX, U.S.A.] [Publication Year: 2010]

Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands. ISBN 019958740x 9780199587407 [GB]

New. Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jack Daniel's, Marlboro, Starbucks, Corona, Oprah, The Body Shop: all built with innovative ideologies. Further many "better mousetraps" are much more compelling to consumers when bundled with innovative ideologies; consider BMW, Apple, and Whole Foods. Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to build businesses in this simple but effective way. Holt and Cameron analyse a series of classic cases that relied on these bold, innovative strategies: Nike, Marlboro, Starbucks, Jack Daniels, vitaminwater, and Ben & Jerry's. They then demonstrate how the theory works as an actionable strategy model, drawing upon their consulting work. They show how cultural strategy takes start-up brands into the mass market (Fat Tire beer), overcomes "better mousetraps" wars in a technology driven category (ClearBlue pregnancy test), effectively challenges a seemingly insurmountable incumbent (FUSE music channel vs MTV), and develops a social innovation (The Freelancers Union). Holt and Cameron also describe the best organizational model for pursuing this approach, which they term "the cultural ...