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Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Selling the President, 1920: Albert D. Lasker, Advertising, and the Election of Warren G. Harding. ISBN 0275970302 9780275970307 [GB]
ISBN10: 0275970302, ISBN13: 9780275970307, [publisher: ABC-Clio, Incorporated] Hardcover pp. 128 9:B&W 6 x 9 in or 229 x 152 mm Case Laminate on Creme w/Gloss Lam [Hounslow, United Kingdom] [Publication Year: 2001]
ISBN10: 0275970302, ISBN13: 9780275970307, [publisher: Praeger] Hardcover As New book, no flaws. Lacks dust jacket. All of our books are individually inspected and described. Never ex-library unless explicitly described as such. [Grand Rapids, MI, U.S.A.] [Publication Year: 2001]
ISBN10: 0275970302, ISBN13: 9780275970307, [publisher: Bloomsbury Publishing Plc, Westport] Hardcover Hardcover. Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920.This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized. Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. [Wilmington, DE, U.S.A.] [Publication Year: 2001]
Bloomsbury USA 3pl 4/30/2001 12: 00: 00 AM Hardcover PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
ISBN10: 0275970302, ISBN13: 9780275970307, [publisher: Praeger] Hardcover New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. [Irving, TX, U.S.A.] [Publication Year: 2001]
ISBN10: 0275970302, ISBN13: 9780275970307, [publisher: Bloomsbury 3PL] Hardcover nach der Bestellung gedruckt Neuware - Printed after ordering - Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920.This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized. [Einbeck, Germany] [Publication Year: 2001]
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