ISBN10: 0521023785, ISBN13: 9780521023788, [publisher: Cambridge University Press] Softcover
[Dallas, TX, U.S.A.] [Publication Year: 2007]

ISBN10: 0521023785, ISBN13: 9780521023788, [publisher: Cambridge University Press] Softcover Book is in NEW condition.
[Hawthorne, CA, U.S.A.] [Publication Year: 2007]

ISBN10: 0521023785, ISBN13: 9780521023788, [publisher: Cambridge University Press] Softcover Buy with confidence! Book is in acceptable condition with wear to the pages, binding, and some marks within
[Amherst, NY, U.S.A.] [Publication Year: 2007]

ISBN10: 0521023785, ISBN13: 9780521023788, [publisher: Cambridge University Press] Softcover Like New
[Redhill, SURRE, United Kingdom] [Publication Year: 2007]

ISBN10: 0521023785, ISBN13: 9780521023788, [publisher: Cambridge University Press] Softcover Druck auf Anfrage Neuware - Printed after ordering - Rowntree and the Marketing Revolution, 1862?1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer. The company had in addition a prominent role in questioning managerial organization, business culture, industrial relations, restrictive practices, and multinational business. This book offers a comprehensive account of a company and its industry, but pursues themes and seeks to answer areas of debate, illuminating the ways in which marketing contributed to the growth of an enterprise.
[Einbeck, Germany] [Publication Year: 2007]
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ISBN10: 0521023785, ISBN13: 9780521023788, [publisher: Cambridge University Press 2007-01] Softcover
[Wallingford, United Kingdom] [Publication Year: 2007]

Cambridge Cambridge University Press 2007 Trade paperback New. Trade paperback (US). Glued binding. 768 p. Contains: Unspecified, Halftones.

Paperback / softback. New. This business history of Rowntree, the important and well-known confectionery manufacturer, offers insights into the company and its industry, the development of managerial organization, industrial relations, restrictive practices and multinational business. ISBN 0521023785 9780521023788 [GB]

Cambridge Univ Pr, Date: 2007. Paperback. New. 737 pages. 9.25x6.25x1.50 inches. 2007. Cambridge Univ Pr ISBN 0521023785 9780521023788 [GB]