Used - isbn: 0470900520 - isbn13: 9780470900529 Wiley

Wiley, 8/2/2010 12:00:01 AM. hardcover. Acceptable. 0.7874 in x 7.3622 in x 5.2756 in. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. Date: 2000. Wiley ISBN 0470900520 9780470900529 [US]

Hardback. Very Good. ISBN 0470900520 9780470900529 [GB]

Hardback. New. The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. ISBN 0470900520 9780470900529 [GB]

Hardback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets di ISBN 0470900520 9780470900529 [GB]

Wiley, Date: 2010-08-02. 1. hardcover. Used:Good. 2010. Wiley ISBN 0470900520 9780470900529 [US]

John Wiley & Sons , pp. xxv + 163 . Hardback. New. John Wiley & Sons ISBN 0470900520 9780470900529 [US]

ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: John Wiley & Sons Inc, New York] Hardcover First Edition Hardcover. The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away! The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. Shipping may be ...

ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: John Wiley & Sons Inc, New York] Hardcover First Edition Hardcover. The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away! The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. Shipping may be ...