ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: John Wiley & Sons Inc, New York] Hardcover First Edition Hardcover. The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away! The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. Shipping may be ...
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ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: John Wiley & Sons Inc, New York] Hardcover First Edition Hardcover. The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away! The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. Shipping may be ...
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ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: John Wiley & Sons] Hardcover Like all the best teachers, this book inspires you to do your own thinking.I found it enlightening and liberating. (Financial Times, August 2010). .a short but inspiring book which will give every business person pause for thought and some good ideas.
[Greven, Germany] [Publication Year: 2010]
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ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: John Wiley & Sons] Hardcover Like all the best teachers, this book inspires you to do your own thinking.I found it enlightening and liberating. (Financial Times, August 2010). .a short but inspiring book which will give every business person pause for thought and some good ideas.
[Greven, Germany] [Publication Year: 2010]
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John Wiley & Sons , pp. xxv + 163 . Hardback. New. John Wiley & Sons ISBN 0470900520 9780470900529 [US]