Columbia University Press, Date: 2009. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. 2009. Columbia University Press ISBN 0231121652 9780231121651 [US]

Columbia University Press. Used - Good. Used book that is in clean, average condition without any missing pages. Columbia University Press ISBN 0231121652 9780231121651 [US]

New. ISBN 0231121652 9780231121651 [US]

Columbia University Press 2/24/2009 12: 00: 00 AM Softcover New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.

Paperback / softback. New. Television is a form of media without equal. It has revolutionized the way we learn about and communicate with the world and has reinvented the way we experience ourselves and others. More than just cheap entertainment, TV is an undeniable component of our culture and contains many clues to who we are, what we value, and where we might be headed in the future. Media historian Gary R. Edgerton follows the technological developments and increasing cultural relevance of TV from its prehistory (before 1947) to the Network Era (1948-1975) and the Cable Era (1976-1994). He begins with the laying of the first telegraph line in 1844, which gave rise to the idea that images and sounds could be transmitted over long distances. He then considers the remodeling of television's look and purpose during World War II; the gender, racial, and ethnic components of its early broadcasts and audiences; its transformation of postwar America; and its function in the political life of the country. He talks of the birth of prime time and cable, the influence of innovators like Sylvester "Pat" Weaver, Roone Arledge, and Ted Turner, as well as television's entrance into the international market, describing the ascent of such programs as Dallas and The Cosby Show, and the impact these exports have had on transmitting American culture abroad. Edgerton concludes with a discerning look at our current Digital Era (1995-present) and the new forms of ...

Columbia University Press, Date: 2009-02-12. Paperback. Used:Good. 2009. Columbia University Press ISBN 0231121652 9780231121651 [US]

Columbia University Press, Date: 2009. Paperback. New. 512 pages. 9.70x6.80x1.30 inches. 2009. Columbia University Press ISBN 0231121652 9780231121651 [GB]

Columbia University Press 2009 Softcover New 512 pages. 9.70x6.80x1.30 inches.