Used - isbn: 0470900520 - isbn13: 9780470900529 Wiley

Wiley, 8/2/2010 12:00:01 AM. hardcover. Acceptable. 0.7874 in x 7.3622 in x 5.2756 in. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. Date: 2000. Wiley ISBN 0470900520 9780470900529 [US]

Hardback. Very Good. ISBN 0470900520 9780470900529 [GB]

ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: John Wiley and Sons] Hardcover New Book. Shipped from UK. Established seller since 2000.
[Fairford, GLOS, United Kingdom] [Publication Year: 2010]

John Wiley & Sons Inc, Date: 2010. Hardcover. New. 1st edition. 192 pages. 7.25x5.25x0.75 inches. 2010. John Wiley & Sons Inc ISBN 0470900520 9780470900529 [GB]

John Wiley & Sons Inc. New. Special order direct from the distributor John Wiley & Sons Inc ISBN 0470900520 9780470900529 [CA]

ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: WILEY] Hardcover Neu - In the 1960s the Grateful Dead pioneered many social media and inbound marketing concepts that businesses across all industries use today. They made a series of difficult and often unpopular decisions in order to differentiate themselves from their competition by providing the highest quality service to their fans, not just a product. They pioneered a 'freemium' business model, allowing concert attendees to film and distribute footage, which helped build a powerful word-of-mouth fan network powered by free music. Instead of obsessing over recording, the Dead became the most popular touring band of their era, selling hundreds of millions of dollars worth of tickets, creating a highly profitable corporation in the process. Without any hit records, the Grateful Dead achieved elite success, becoming one of the most iconic rock bands of its era and inventing a brand that democratically included their consumers (and literally co-created a lifestyle for Deadheads). Fast forward to today. Successful marketers continuously develop strategies based on those successfully used by the Dead, shifting focus away from products to customers in order to create demand. Written by Deadhead marketing gurus David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead will show you how to think and market like the band, which is to think and market differently. Each chapter presents ...
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Wiley, Date: 2010-08-02. 1. hardcover. Used:Good. 2010. Wiley ISBN 0470900520 9780470900529 [US]

ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: Wiley] Hardcover 2010. 1st Edition. Hardcover. The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. Num Pages: 192 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 187 x 136 x 18. Weight in Grams: 236. . . . . . Books ship from the US and Ireland.
[Olney, MD, U.S.A.] [Publication Year: 2010]

Collectibles - isbn: 0470900520 - isbn13: 9780470900529 Wiley

Wiley, Date: 2010-08-02. Hardcover. New. New. In shrink wrap. Looks like an interesting title! 2010. Wiley ISBN 0470900520 9780470900529 [US]