ISBN10: 1455615293, ISBN13: 9781455615292, [publisher: Pelican Publishing Co, Gretna, LA] Hardcover Hardcover. An asset to entertainment executives or anyone aiming to create the next big hit, this book offers guidelines for developing concepts and marketing blockbusters. Whether it is a best-selling novel, a video game, or a high-tech toy, blockbusters play a big part in American society. Despite teh prominence of these breakthrough hits, most entertainment ventures do not survive in today's competitive market. This guide identifies the key principles that will ensure lasting success. Suitable for screenwriters, novelists, this title provides practical, tried-and-tested advice - from addressing and audience's emotional needs and generating compelling story ideas to creating relatable and memorable characters and how to turn your idea into a marketable franchise - that will ensure lasting success. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
[Stevenage, United Kingdom] [Publication Year: 2012]
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