ISBN10: 0753541475, ISBN13: 9780753541470, [publisher: Ebury Publishing, London] Softcover Paperback. Think horse meat is bad? You should try pink slimeAn eye-opening and explosive journey into the secretive world of the processed food giantsThe No.1 New York Times BestsellerIn China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while the United States remains the most obese country in the world.We are hooked on salt, sugar and fat. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half century. He takes us inside the labs where food scientists use cutting-edge technology to calculate the 'bliss point' of sugary drinks. He unearths marketing campaigns designed - in a technique adapted from the tobacco industry - to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health.Are you ready for the truth about what's in your shopping basket? In China, for the first time, the ...
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ISBN10: 0753541475, ISBN13: 9780753541470, [publisher: Ebury Press] Softcover New Copy. Customer Service Guaranteed
[Denver, CO, U.S.A.] [Publication Year: 2014]

Ebury Publishing 1/2/2014 12: 00: 00 AM Softcover PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.

New In China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. This title exposes the practices of some of the recognisable (and profitable) companies and brands of the last half century. Num Pages: 480 pages. BIC Classification: KNDF; PDZ; TDCT. Category: (G) General (US: Trade). Dimension: 127 x 199 x 30. Weight in Grams: 324. 2014. Paperback.....We ship daily from our Bookshop.

ISBN10: 0753541475, ISBN13: 9780753541470, [publisher: imusti] Softcover
[Denver, CO, U.S.A.] [Publication Year: 2014]

London W H Allen 2014 Mass-market paperback New. B-format paperback.