Kogan Page, 9/3/Date: 2012. New. Kogan Page, 9/3/2012 New All orders ship SAME or NEXT business day Expedited shipments will be received in 5-12 business days within the United States 100% Satisfaction Guaranteed! 2012. Kogan Page ISBN 0749464917 9780749464912 [VN]

ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page] Hardcover Englisch
[Prague, Czech Republic] [Publication Year: 2012]
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Paperback. Very Good. ISBN 0749464917 9780749464912 [GB]

ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page] Hardcover Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
[Berlin, Germany] [Publication Year: 2012]

Kogan Page Ltd 2012 Hard cover May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwill's nonprofit mission!

Kogan Page, Date: 2012-10-28. Hardcover. Like New. 2012. Kogan Page ISBN 0749464917 9780749464912 [US]

Kogan Page, Date: 2012-10-28. Hardcover. New. 2012. Kogan Page ISBN 0749464917 9780749464912 [US]

ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page] Hardcover Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical anti-laws of successful luxury brand management, with this ground-breaking book.&Uumlber den Autorrnrn
[Greven, Germany] [Publication Year: 2012]
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ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page] Hardcover New Book. Shipped from UK. Established seller since 2000.
[Fairford, GLOS, United Kingdom] [Publication Year: 2012]

London Kogan Page Ltd 2012 Hard cover New. Cloth over boards. Intended for college/higher education audience.

ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page Sep 2012] Hardcover Neuware - The Luxury Strategy has established itself as the definitive work that sets the record straight on the essence of a luxury strategy. It puts an end to the prevailing conceptual and managerial confusion, and explains the fundamental differences between 'premium', 'fashion', and 'luxury' strategies. Based on an analysis of the social functions of luxury, worldwide best practices (beyond the traditional sectors of luxury) and first hand direct experience, it sets out the constraining and often paradoxical rules for success, such as turning marketing rules upside down. The second, completely revised and updated edition of this classic text explores the diversity of meanings of 'luxury' across different markets as well as the impact of social networks and digital developments on the luxury strategy. Written by two world experts on the subject, it provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands.The Luxury Strategy will help you to gain a thorough ...
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ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page] Hardcover
[Columbia, MD, U.S.A.] [Publication Year: 2012]
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ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page Sep 2012] Hardcover Neuware -The Luxury Strategy has established itself as the definitive work that sets the record straight on the essence of a luxury strategy. It puts an end to the prevailing conceptual and managerial confusion, and explains the fundamental differences between 'premium', 'fashion', and 'luxury' strategies. Based on an analysis of the social functions of luxury, worldwide best practices (beyond the traditional sectors of luxury) and first hand direct experience, it sets out the constraining and often paradoxical rules for success, such as turning marketing rules upside down. The second, completely revised and updated edition of this classic text explores the diversity of meanings of 'luxury' across different markets as well as the impact of social networks and digital developments on the luxury strategy. Written by two world experts on the subject, it provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. The Luxury Strategy will help you to gain a thorough ...
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ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page Ltd] Hardcover Book is in NEW condition. Satisfaction Guaranteed! Fast Customer Service!!
[Suffolk, United Kingdom] [Publication Year: 2012]
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Kogan Page Ltd, Date: 2012. Hardcover. New. 2nd edition. 352 pages. 9.50x6.50x1.25 inches. 2012. Kogan Page Ltd ISBN 0749464917 9780749464912 [GB]

ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page] Hardcover Good condition. This is the average used book, that has all pages or leaves present, but may include writing. Book may be ex-library with stamps and stickers.
[Tucson, AZ, U.S.A.] [Publication Year: 2012]

ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page] Hardcover
[Dallas, TX, U.S.A.] [Publication Year: 2012]

ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page] Hardcover Book is in Used-LikeNew condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear.
[Hawthorne, CA, U.S.A.] [Publication Year: 2012]

ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page 10/28/2012] Hardcover The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands 1.6
[Grand Rapids, MI, U.S.A.] [Publication Year: 2012]
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Kogan Page 9/3/2012 12: 00: 00 AM Hardcover PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.

ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page Ltd] Hardcover New copy - Usually dispatched within 4 working days. This ground-breaking book deconstructs the marketing of luxury goods and companies, revealing the unique and often paradoxical 'anti-laws' of successful luxury brand management.
[Southport, United Kingdom] [Publication Year: 2012]

Hardback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book. ISBN 0749464917 9780749464912 [GB]

London Kogan Page Ltd 2012 Hard cover New. Cloth over boards. Intended for college/higher education audience.

UsedLikeNew. Remainder mark ISBN 0749464917 9780749464912 [US]

ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page] Hardcover Buy with confidence! Book is in new, never-used condition
[Amherst, NY, U.S.A.] [Publication Year: 2012]