ISBN10: 0807170798, ISBN13: 9780807170793, [publisher: Louisiana State University Press, Baton Rouge] Hardcover Hardcover. With the rise of Jimmy Carter, a former Georgia governor and a relative newcomer to national politics, the 1976 presidential election proved a transformative moment in U.S. history, heralding a change in terms of how candidates run for public office and how the news media cover their campaigns. Amber Roessner's Jimmy Carter and the Birth of the Marathon Media Campaign chronicles a change in the negotiation of political image-craft and the role it played in Carter's meteoric rise to the presidency. She contends that Carter's underdog victory signaled a transition from an older form of party politics focused on issues and platforms to a newer brand of personality politics driven by the manufacture of a political image. Roessner offers a new perspective on the production and consumption of media images of the peanut farmer from Plains who became the thirty-ninth president of the United States. Carter's miraculous win transpired in part because of carefully cultivated publicity and advertising strategies that informed his official political persona as it evolved throughout the Democratic primary and general-election campaigns. To understand how media relations helped shape the first post-Watergate presidential election, Roessner examines the practices and working conditions of the community of political reporters, public ...
Show/Hide image

Hardback. New. Chronicles a change in the negotiation of political image-craft and the role it played in Jimmy Carter's meteoric rise to the presidency. Amber Roessner contends that Carter's underdog victory signaled a transition from an older form of party politics focused on issues and platforms to a newer brand of personality politics driven by image. ISBN 0807170798 9780807170793 [GB]

New. ISBN 0807170798 9780807170793 [US]

ISBN10: 0807170798, ISBN13: 9780807170793, [publisher: LSU Press] Hardcover New Book. Shipped from UK. Established seller since 2000.
[Fairford, GLOS, United Kingdom] [Publication Year: 2020]

LSU Press 5/30/2020 12: 00: 00 AM Hardcover PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.

ISBN10: 0807170798, ISBN13: 9780807170793, [publisher: LSU Press 2020-05-30, Baton Rouge] Hardcover Language: ENG
[London, United Kingdom] [Publication Year: 2020]

Baton Rouge LSU Press 2020 Hard cover New in new dust jacket.

Louisiana State Univ Pr, Date: 2020. Hardcover. New. 334 pages. 9.00x6.25x1.25 inches. 2020. Louisiana State Univ Pr ISBN 0807170798 9780807170793 [GB]

New. . ISBN 0807170798 9780807170793 [US]

UsedVeryGood. signs of little wear on the cover. ISBN 0807170798 9780807170793 [US]

UsedLikeNew. Remainder mark ISBN 0807170798 9780807170793 [US]

New. . ISBN 0807170798 9780807170793 [US]

UsedVeryGood. Minor shelf wear ISBN 0807170798 9780807170793 [US]

LSU Press. New. Special order direct from the distributor LSU Press ISBN 0807170798 9780807170793 [CA]

LSU Press, 2020-05-20. Hardcover. Used:Good. Date: 2005. LSU Press ISBN 0807170798 9780807170793 [US]

LSU Press. Hardcover. New. 9x6x1. LSU Press ISBN 0807170798 9780807170793 [US]

Baton Rouge LSU Press 2020 Hard cover New. Sewn binding. Cloth over boards. 352 p. Contains: Illustrations. Media and Public Affairs.

LSU Press 2020 Hard cover Very good Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported.

LSU Press 2020 Hard cover Very good Signs of little wear on the cover.

LSU Press 2020 hardcover Very good Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!

ISBN10: 0807170798, ISBN13: 9780807170793, [publisher: Louisiana State Univ Pr] Hardcover 334 pages. 9.00x6.25x1.25 inches. In Stock.
[Exeter, United Kingdom] [Publication Year: 2020]

ISBN10: 0807170798, ISBN13: 9780807170793, [publisher: LSU Press] Hardcover
[Bayonne, NJ, U.S.A.] [Publication Year: 2020]
Show/Hide image

ISBN10: 0807170798, ISBN13: 9780807170793, [publisher: LSU Press] Hardcover Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any).
[Tucson, AZ, U.S.A.] [Publication Year: 2020]

ISBN10: 0807170798, ISBN13: 9780807170793, [publisher: LSU Press] Hardcover Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within
[Amherst, NY, U.S.A.] [Publication Year: 2020]

ISBN10: 0807170798, ISBN13: 9780807170793, [publisher: LSU Press] Hardcover
[Miami, FL, U.S.A.] [Publication Year: 2020]