Hardback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets di ISBN 0470900520 9780470900529 [GB]

Hoboken, N. J Wiley 2010 Hard cover New in new dust jacket.

ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: Wiley 2010-08-20, Hoboken, N.J.] Hardcover Language: ENG
[London, United Kingdom] [Publication Year: 2010]

John Wiley & Sons 8/20/2010 12: 00: 00 AM Hardcover PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.

Wiley 2010 Hard cover New 2010. 1st Edition. Hardcover. The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. Num Pages: 192 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 187 x 136 x 18. Weight in Grams: 236......We ship daily from our Bookshop.

ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: John Wiley & Sons Inc, New York] Hardcover First Edition Hardcover. The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away! The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. Shipping may be ...
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ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: WILEY] Hardcover Neu - In the 1960s the Grateful Dead pioneered many social media and inbound marketing concepts that businesses across all industries use today. They made a series of difficult and often unpopular decisions in order to differentiate themselves from their competition by providing the highest quality service to their fans, not just a product. They pioneered a 'freemium' business model, allowing concert attendees to film and distribute footage, which helped build a powerful word-of-mouth fan network powered by free music. Instead of obsessing over recording, the Dead became the most popular touring band of their era, selling hundreds of millions of dollars worth of tickets, creating a highly profitable corporation in the process. Without any hit records, the Grateful Dead achieved elite success, becoming one of the most iconic rock bands of its era and inventing a brand that democratically included their consumers (and literally co-created a lifestyle for Deadheads). Fast forward to today. Successful marketers continuously develop strategies based on those successfully used by the Dead, shifting focus away from products to customers in order to create demand. Written by Deadhead marketing gurus David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead will show you how to think and market like the band, which is to think and market differently. Each chapter presents ...
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Hardback. New. The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. ISBN 0470900520 9780470900529 [GB]

ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: Wiley] Hardcover 2010. 1st Edition. Hardcover. The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. Num Pages: 192 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 187 x 136 x 18. Weight in Grams: 236. . . . . . Books ship from the US and Ireland.
[Olney, MD, U.S.A.] [Publication Year: 2010]

ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: John Wiley & Sons] Hardcover Like all the best teachers, this book inspires you to do your own thinking.I found it enlightening and liberating. (Financial Times, August 2010). .a short but inspiring book which will give every business person pause for thought and some good ideas.
[Greven, Germany] [Publication Year: 2010]
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Very Good. ISBN 0470900520 9780470900529 [ES]

ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: Wiley] Hardcover The Grateful Dead-rock legends, marketing pioneersThe Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away! EAN: 9780470900529Tipo: LibrosCategoría: Título: Marketing Lessons from The Grateful Dead: What Every Business Can Learn from The Most Iconic Band in HistoryAutor: Halligan, Brian, Scott, David Meerman Editorial: Wiley Formato: Tapa dura
[Madrid, Spain] [Publication Year: 2010]

ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: Wiley] Hardcover The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
[Goring-By-Sea, WS, United Kingdom] [Publication Year: 2010]

ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: John Wiley & Sons Limited, Chichester] Hardcover
[MADRID, Spain] [Publication Year: 2010]

John Wiley and Sons 2010 Hard cover This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 300grams, ISBN: 9780470900529.

ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: John Wiley and Sons] Hardcover This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:9780470900529
[Lincoln, United Kingdom] [Publication Year: 2010]

Wiley, 8/2/2010 12:00:01 AM. hardcover. Acceptable. 0.7874 in x 7.3622 in x 5.2756 in. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. Date: 2000. Wiley ISBN 0470900520 9780470900529 [US]

John Wiley & Sons Inc. New. Special order direct from the distributor John Wiley & Sons Inc ISBN 0470900520 9780470900529 [CA]

Wiley, Date: 2010-08-02. 1. hardcover. Used:Good. 2010. Wiley ISBN 0470900520 9780470900529 [US]

Wiley 2010 Hard cover This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 300grams, ISBN: 9780470900529.

Hoboken, NJ Wiley 2010 Hard cover New. Glued binding. Paper over boards. 192 p. Contains: Halftones, black & white, Frontispiece.

John Wiley & Sons Inc 2010 Hardcover New 1st edition. 192 pages. 7.25x5.25x0.75 inches.

John Wiley & Sons 8/2/2010 Hardback or Cased Book New in New jacket Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (Hardback or Cased Book)

Wiley 2010 Hardcover Good Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: Wiley] Hardcover This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:9780470900529
[Lincoln, United Kingdom] [Publication Year: 2010]