Paperback / softback. New. Safeguarding Intangible Assets provides strategies for preserving and enhancing a company's intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 percent of an organization's value and revenue. There are many forces making it more and more difficult to protect these assets, and securing them is a complex issue often overlooked by security and risk managers. Many security managers do not have adequate policies or procedures in place to protect these assets from compromise, infringement, and theft. Safeguarding Intangible Assets provides managers with the tools necessary for protecting these assets through effective and consistent oversight designed to preserve their control, use, and ownership. The book offers strategies for various types of business transactions, such as mergers and acquisitions, corporate-university R&D alliances, new product launches, early stage firms, and university-based spin-offs. ISBN 0128005165 9780128005163 [GB]

ISBN10: 0128005165, ISBN13: 9780128005163, [publisher: Elsevier - Health Sciences Division] Softcover New copy - Usually dispatched within 4 working days.
[Southport, United Kingdom] [Publication Year: 2014]

Butterworth-Heinemann 2014 Softcover New 1st edition. 190 pages. 8.75x6.00x0.50 inches.

Elsevier Science 7/30/2014 12: 00: 00 AM Softcover PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from US in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the US.

Elsevier Science 7/30/2014 12: 00: 00 AM Softcover New Book. Shipped from US in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the US.

ISBN10: 0128005165, ISBN13: 9780128005163, [publisher: Butterworth-Heinemann] Softcover 1st edition. 190 pages. 8.75x6.00x0.50 inches. In Stock.
[Exeter, United Kingdom] [Publication Year: 2014]