ISBN10: 3540778284, ISBN13: 9783540778288, [publisher: Springer Berlin Heidelberg Sep 2010] Hardcover Neuware - Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evaluation. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the consumer is the hardest task faced by business researchers. This book presents the first analytical perspective on the brain - and biometric studies which open a new frontier in market research.
[Einbeck, Germany] [Publication Year: ...
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Berlin, Heidelberg Springer 2010 Hard cover New. Glued binding. Paper over boards. 273 p. Contains: Unspecified, Tables, black & white, Figures.

ISBN10: 3540778284, ISBN13: 9783540778288, [publisher: Springer] Hardcover
[Bayonne, NJ, U.S.A.] [Publication Year: 2010]
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Springer, Date: 2010-09-08. 2010. Hardcover. Used:Good. 2010. Springer ISBN 3540778284 9783540778288 [US]

ISBN10: 3540778284, ISBN13: 9783540778288, [publisher: Springer] Hardcover Very Good Copy. Customer Service Guaranteed
[Denver, CO, U.S.A.] [Publication Year: 2010]

ISBN10: 3540778284, ISBN13: 9783540778288, [publisher: Springer] Hardcover
[Columbia, MD, U.S.A.] [Publication Year: 2010]
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ISBN10: 3540778284, ISBN13: 9783540778288, [publisher: Springer] Hardcover
[Dallas, TX, U.S.A.] [Publication Year: 2010]

ISBN10: 3540778284, ISBN13: 9783540778288, [publisher: Springer Berlin Heidelberg] Hardcover Learn about the new characteristics of modern consumer and new methods of market research Better understand inconsistencies in buyer behavior and their neural underpinnings Learn how the new findings are applied by marketersDevelop an in-depth idea of self-.
[Greven, Germany] [Publication Year: 2010]
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Springer 9/9/2010 12: 00: 00 AM 2010 Hardcover PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book from multilingual publisher. Shipped from UK within 4 to 14 days. Please check language within the description.

ISBN10: 3540778284, ISBN13: 9783540778288, [publisher: Springer] Hardcover New Book. Shipped from UK. Established seller since 2000.
[Fairford, GLOS, United Kingdom] [Publication Year: 2010]

Springer Verlag 2010 Hardcover New 1st edition. 273 pages. 9.25x6.25x1.00 inches.

ISBN10: 3540778284, ISBN13: 9783540778288, [publisher: Springer Berlin Heidelberg Sep 2010] Hardcover Neuware -Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evaluation. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the consumer is the hardest task faced by business researchers. This book presents the first analytical perspective on the brain - and biometric studies which open a new frontier in market research. 296 pp. Englisch
[Bergisch Gladbach, Germany] [Publication Year: ...
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Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Neuromarketing : Exploring the Brain of the Consumer. ISBN 3540778284 9783540778288 [GB]