UsedVeryGood The cover shows normal wear and tear. . ISBN 002900151X 9780029001516 [US]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: The Free Press] Hardcover This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:002900151X
[Lincoln, United Kingdom] [Publication Year: 1996]

The Free Press, Date: 1996. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:002900151X 1996. The Free Press ISBN 002900151X 9780029001516 [GB]

UsedGood. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials. ISBN 002900151X 9780029001516 [US]

Free Press, Date: 1995-12-12. Hardcover. Acceptable. 0x0x0. 1995. Free Press ISBN 002900151X 9780029001516 [US]

Free Press, Date: 1995-12-12. hardcover. Acceptable. 6x1x9. 1995. Free Press ISBN 002900151X 9780029001516 [US]

Free Press, Date: 1995. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed. 1995. Free Press ISBN 002900151X 9780029001516 [US]

Free Press, Date: 1995-12-12. hardcover. Used: Good. 1995. Free Press ISBN 002900151X 9780029001516 [US]

Free Press, Date: 1995-12-12. Hardcover. New. 6x1x9. 1995. Free Press ISBN 002900151X 9780029001516 [US]

Free Press, New York, Date: 1995. First Edition. Hardcover. Very Good Condition/Very Good. 800 g; X, 388 pages, indexed, and includes chapter notes. Illustrated with some photographs, and diagrams. In original cloth backed boards, with dustjacket. Apart from having been read, the book shows no damage. With compelling case studies and insightful discussion, the author extends the concepts put forth in Managing Brand Equity to create the 1st true owner's manual for brand managers. -- Rear panel blurb Size: 8vo - over 7¾" - 9¾" tall. Please refer to accompanying picture (s). Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 002900151X. ISBN/EAN: 9780029001516. Inventory No: 0233889. . 9780029001516 1995. Free Press ISBN 002900151X 9780029001516 [AU]

New York: Free Press, Date: 1995. Book. Fine. Hardcover. Inscribed by Author(s). 4to - over 9¾ - 12" tall. The book is inscribed by David A. Aaker in pen on the front inside cover. The inscription reads "Bill Enjoy the book. Best David A. Aaker". 1995. Free Press ISBN 002900151X 9780029001516 [US]

The Free Press 1996 Hard cover This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 800grams, ISBN: 002900151X.

" As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, "Managing Brand Equity, " managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. The twin concepts of brand identity (the brand image that brand strategists aspire to create or maintain) and brand position (that part of the brand identity that is to be actively communicated) play a key role in managing the "out-of-the-box" brand. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. Aaker also addresses practical management issues, introducing a set of brand equity measures, termed the brand equity ten, to help those ...

UsedVeryGood. signs of little wear on the cover. ISBN 002900151X 9780029001516 [US]

UsedVeryGood. signs of little wear on the cover. ISBN 002900151X 9780029001516 [US]

Free Press, Date: 1995-12-12. Hardcover. Very Good. Prompt shipment, with tracking. we ship in CLEAN SECURE NEW boxes Very good hardcover in very good, lightly worn dust jacket. Clean pages. 1995. Free Press ISBN 002900151X 9780029001516 [US]

UsedLikeNew. Remainder mark ISBN 002900151X 9780029001516 [US]

New. . ISBN 002900151X 9780029001516 [US]

New. . ISBN 002900151X 9780029001516 [US]

John Wiley & Sons Inc, Date: 1995. Hardback. Very good. 6x1x9. Prompt shipment, with tracking. we ship in CLEAN SECURE NEW boxes Entrepreneurship; Very good hard cover with dust jackets,slightly bumped tips, prompt shipping with tracking, clean pages, printing number 20. 1995. John Wiley & Sons Inc ISBN 002900151X 9780029001516 [US]