Free Press 1995 Hardcover New

Free Press 1995 Hardcover Very good A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.

Free Pr 1995 Hardcover New Nineth printing edition. 400 pages. 9.50x6.50x1.25 inches.

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: John Wiley & Sons Inc, United States, New York] Softcover Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits, and infuse the perspective of "the brand-as-a-country-or-region". The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
[Goring-By-Sea, WS, United Kingdom] [Publication Year: 1995]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover
[Daly City, CA, U.S.A.] [Publication Year: 1995]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover " As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, "Managing Brand Equity, " managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. The twin concepts of brand identity (the brand image that brand strategists aspire to create or maintain) and brand position (that part of the brand identity that is to be actively communicated) play a key role in managing the "out-of-the-box" brand. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. ...
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Free Press, Date: 1995. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed. 1995. Free Press ISBN 002900151X 9780029001516 [US]

Free Pr, Date: 1995. Hardcover. New. nineth printing edition. 400 pages. 9.50x6.50x1.25 inches. 1995. Free Pr ISBN 002900151X 9780029001516 [GB]

" As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, "Managing Brand Equity, " managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. The twin concepts of brand identity (the brand image that brand strategists aspire to create or maintain) and brand position (that part of the brand identity that is to be actively communicated) play a key role in managing the "out-of-the-box" brand. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. Aaker also addresses practical management issues, introducing a set of brand equity measures, termed the brand equity ten, to help those ...

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: The Free Press, New York] Hardcover hardcover, 6½" x 9½", with dust jacket 380 pages Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. He shows how to manage the 'brand system' to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assetts into new markets and products. AS NEW book in AS NEW unclipped dust jacket
[McCrae, VIC, Australia] [Publication Year: 1996]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Simon and Schuster] Hardcover Unread copy in mint condition
[Avenel, NJ, U.S.A.] [Publication Year: 1995]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press 12.12.1995.] Hardcover 400 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 969 23,4 x 15,8 x 3,6 cm, Gebundene Ausgabe
[Rüsselsheim am Main, Germany] [Publication Year: 1995]
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ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
[Frederick, MD, U.S.A.] [Publication Year: 1995]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover Prompt shipment, with tracking. we ship in CLEAN SECURE BOXES NEW BOXES Very good hardcover in very good, lightly worn dust jacket. Clean pages.
[Binghamton, NY, U.S.A.] [Publication Year: 1995]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover Book is in NEW condition. Satisfaction Guaranteed! Fast Customer Service!!
[Suffolk, United Kingdom] [Publication Year: 1995]
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ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover
[Stockport, United Kingdom] [Publication Year: 1995]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover Photo non contractuelle. Envoi rapide et soigné.
[Eysines, France] [Publication Year: 1995]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press, New York] Hardcover The page edges are lightly tanned and foxed. 380 pages. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. Size: Size F: 8"-9" Tall (203-228mm)
[Newtown, Sydney, NSW, Australia] [Publication Year: 1995]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover
[Houston, TX, U.S.A.] [Publication Year: 1995]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover New
[Long Beach, CA, U.S.A.] [Publication Year: 1995]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.5
[Dallas, TX, U.S.A.] [Publication Year: 1995]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy.
[Grandview Heights, OH, U.S.A.] [Publication Year: 1995]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: John Wiley & Sons Inc] Hardcover Prompt shipment, with tracking. we ship in CLEAN SECURE BOXES NEW BOXES Entrepreneurship; Very good hard cover with dust jackets,slightly bumped tips, prompt shipping with tracking, clean pages, printing number 20.
[Binghamton, NY, U.S.A.] [Publication Year: 1995]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover
[Kingwood, TX, U.S.A.] [Publication Year: 1995]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: New York, Free Press] Hardcover GIFT QUALITY as pictured a very good condition hardcover in a very good condition dust jacket unread
[North Hollywood, CA, U.S.A.] [Publication Year: 1995]