New York, NY Free Press 1995 Hard cover Fine in fine dust jacket. Sewn binding. Cloth over boards. 400 p. Contains: Illustrations. Audience: General/trade. No previous owner's name. Clean, tight pages. No bent corners. Not price clipped. No remainder mark.

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press, New York, NY] Hardcover Sewn binding. Cloth over boards. 400 p. Contains: Illustrations. Audience: General/trade. No previous owner's name. Clean, tight pages. No bent corners. Not price clipped. No remainder mark. HC 360
[Derwood, MD, U.S.A.] [Publication Year: 1995]

Used - isbn: 002900151X - isbn13: 9780029001516 Jossey Bass

The Free Press 1996 Hard cover This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Book contains pencil markings. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 800grams, ISBN: 002900151X.

The Free Press, Date: 1996. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:002900151X 1996. The Free Press ISBN 002900151X 9780029001516 [GB]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: The Free Press] Hardcover This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:002900151X
[Lincoln, United Kingdom] [Publication Year: 1996]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
[Reno, NV, U.S.A.] [Publication Year: 1995]

Free Press. Used - Good. Used book that is in clean, average condition without any missing pages. Free Press ISBN 002900151x 9780029001516 [US]

Free Press. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Free Press ISBN 002900151x 9780029001516 [US]

Free Press. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Free Press ISBN 002900151x 9780029001516 [US]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover Used book that is in clean, average condition without any missing pages.
[Mishawaka, IN, U.S.A.] [Publication Year: 1995]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: The Free Press, New York] Hardcover hardcover, 6½" x 9½", with dust jacket 380 pages Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. He shows how to manage the 'brand system' to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assetts into new markets and products. AS NEW book in AS NEW unclipped dust jacket
[McCrae, VIC, Australia] [Publication Year: 1996]

UsedVeryGood. signs of little wear on the cover. ISBN 002900151X 9780029001516 [US]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover Buy with confidence! Book is in new, never-used condition
[Amherst, NY, U.S.A.] [Publication Year: 1995]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press, New York] Hardcover Hardcover. As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, "Managing Brand Equity, " managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. The twin concepts of brand identity (the brand image that brand strategists aspire to create or maintain) and brand position (that part of the brand identity that is to be actively communicated) play a key role in managing the "out-of-the-box" brand. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to ...
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New. . ISBN 002900151X 9780029001516 [US]

UsedLikeNew. Remainder mark ISBN 002900151X 9780029001516 [US]

Free Press 1995 Hard cover Fine Remainder mark.

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover signs of little wear on the cover.
[Bensalem, PA, U.S.A.] [Publication Year: 1995]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover Remainder mark
[Bensalem, PA, U.S.A.] [Publication Year: 1995]

Free Press, Date: 1995-12-12. hardcover. Used:Good. 1995. Free Press ISBN 002900151X 9780029001516 [US]

New York: The Free Press, Date: 1996. 380 pgs. Illustrated; Some Underlining.. Hard Cover. Very Good/Very Good. 1996. The Free Press ISBN 002900151x 9780029001516 [US]

New York The Free Press 1996 Hard Cover Very Good in Very Good jacket 380 pgs. Illustrated; Some Underlining.

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting.
[Hawthorne, CA, U.S.A.] [Publication Year: 1995]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover New. Fast Shipping and good customer service
[Fayetteville, TX, U.S.A.] [Publication Year: 1995]