Free Press 1995-12-12 Hardcover New Size: 98x22x148; New. In shrink wrap. Looks like an interesting title!

Free Press 1995-12-12 Hardcover New Size: 98x22x148; New. In shrink wrap. Looks like an interesting title!

John Wiley & Sons Inc 1995 Hardback Very good Size: 6x1x9; Prompt shipment, with tracking. we ship in CLEAN SECURE boxes Entrepreneurship; Very good hard cover with dust jackets, slightly bumped tips, prompt shipping with tracking, clean pages, printing number 20.

John Wiley & Sons Inc, Date: 1995. Hardback. Very good. 6x1x9. Prompt shipment, with tracking. we ship in CLEAN SECURE NEW boxes Entrepreneurship; Very good hard cover with dust jackets,slightly bumped tips, prompt shipping with tracking, clean pages, printing number 20. 1995. John Wiley & Sons Inc ISBN 002900151X 9780029001516 [US]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: John Wiley & Sons Inc] Hardcover Prompt shipment, with tracking. we ship in CLEAN SECURE BOXES NEW BOXES Entrepreneurship; Very good hard cover with dust jackets,slightly bumped tips, prompt shipping with tracking, clean pages, printing number 20.
[Binghamton, NY, U.S.A.] [Publication Year: 1995]

Free Press 1995 Hard cover New

Free Pr, Date: 1995. Hardcover. New. nineth printing edition. 400 pages. 9.50x6.50x1.25 inches. 1995. Free Pr ISBN 002900151X 9780029001516 [GB]

Free Press 1995-12-12 Hardcover Very Good Prompt shipment, with tracking. we ship in CLEAN SECURE boxes Very good hardcover in very good, lightly worn dust jacket. Clean pages.

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover .
[Bensalem, PA, U.S.A.] [Publication Year: 1995]

New. . ISBN 002900151X 9780029001516 [US]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover Remainder mark
[Bensalem, PA, U.S.A.] [Publication Year: 1995]

UsedLikeNew. Remainder mark ISBN 002900151X 9780029001516 [US]

Free Press, Date: 1995-12-12. Hardcover. Very Good. Prompt shipment, with tracking. we ship in CLEAN SECURE NEW boxes Very good hardcover in very good, lightly worn dust jacket. Clean pages. 1995. Free Press ISBN 002900151X 9780029001516 [US]

Free Press, Date: 1996 Hardcover in unclipped dust jacket AS NEW SIGNED by author David A. Aaker to endpaper without inscription, no remainder or other markings, a pristine unread copy (dj in mylar protector); 8vo; 380pp indexed. Signed by Author. Hard Cover. As New/As New. 1996. Free Press ISBN 002900151X 9780029001516 [US]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover signs of little wear on the cover.
[Bensalem, PA, U.S.A.] [Publication Year: 1995]

UsedVeryGood. Minor shelf wear ISBN 002900151X 9780029001516 [US]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover Buy with confidence! Book is in new, never-used condition
[Amherst, NY, U.S.A.] [Publication Year: 1995]

Free Pr, Date: 1995. Hardcover. New. nineth printing edition. 400 pages. 9.50x6.50x1.25 inches. 1995. Free Pr ISBN 002900151X 9780029001516 [GB]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover
[Denver, CO, U.S.A.] [Publication Year: 1995]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover New Copy. Customer Service Guaranteed
[Denver, CO, U.S.A.] [Publication Year: 1995]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover New
[Long Beach, CA, U.S.A.] [Publication Year: 1995]

" As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, "Managing Brand Equity, " managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. The twin concepts of brand identity (the brand image that brand strategists aspire to create or maintain) and brand position (that part of the brand identity that is to be actively communicated) play a key role in managing the "out-of-the-box" brand. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. Aaker also addresses practical management issues, introducing a set of brand equity measures, termed the brand equity ten, to help those ...

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press 12.12.1995.] Hardcover 400 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 969 23,4 x 15,8 x 3,6 cm, Gebundene Ausgabe
[Rüsselsheim am Main, Germany] [Publication Year: 1995]
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The Free Press 1996 Hard cover This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Book contains pencil markings. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 800grams, ISBN: 002900151X.

New York: Free Press, Date: 1995. Book. Fine. Hardcover. Inscribed by Author(s). 4to - over 9¾ - 12" tall. The book is inscribed by David A. Aaker in pen on the front inside cover. The inscription reads "Bill Enjoy the book. Best David A. Aaker". 1995. Free Press ISBN 002900151X 9780029001516 [US]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover
[DH, SE, Spain] [Publication Year: 1995]