ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
[Dallas, TX, U.S.A.] [Publication Year: 1995]

Free Press 1995 Hardcover Very good Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover
[Memphis, TN, U.S.A.] [Publication Year: 1995]

Free Press, Date: 1995-12-12. Hardcover. Good. 6x1x9. 1995. Free Press ISBN 002900151X 9780029001516 [US]

Free Press 1995-12-12 Hardcover New Size: 6x1x9;

Free Press 1995-12-12 Hardcover New Size: 98x22x148; New. In shrink wrap. Looks like an interesting title!

Free Press, Date: 1995-12-12. Hardcover. New. New. In shrink wrap. Looks like an interesting title! 1995. Free Press ISBN 002900151X 9780029001516 [US]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press, New York] Hardcover The page edges are lightly tanned and foxed. 380 pages. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. Size: Size F: 8"-9" Tall (203-228mm)
[Newtown, Sydney, NSW, Australia] [Publication Year: 1995]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover New. Fast Shipping and good customer service
[Fayetteville, TX, U.S.A.] [Publication Year: 1995]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting.
[Hawthorne, CA, U.S.A.] [Publication Year: 1995]

New York The Free Press 1996 Hard Cover Very Good in Very Good jacket 380 pgs. Illustrated; Some Underlining.

New York: The Free Press, Date: 1996. 380 pgs. Illustrated; Some Underlining.. Hard Cover. Very Good/Very Good. 1996. The Free Press ISBN 002900151x 9780029001516 [US]

Free Press, Date: 1995-12-12. hardcover. Used:Good. 1995. Free Press ISBN 002900151X 9780029001516 [US]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover Remainder mark
[Bensalem, PA, U.S.A.] [Publication Year: 1995]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover signs of little wear on the cover.
[Bensalem, PA, U.S.A.] [Publication Year: 1995]

Free Press 1995 Hard cover Fine Remainder mark.

UsedLikeNew. Remainder mark ISBN 002900151X 9780029001516 [US]

New. . ISBN 002900151X 9780029001516 [US]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press, New York] Hardcover Hardcover. As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, "Managing Brand Equity, " managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. The twin concepts of brand identity (the brand image that brand strategists aspire to create or maintain) and brand position (that part of the brand identity that is to be actively communicated) play a key role in managing the "out-of-the-box" brand. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to ...
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ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover Buy with confidence! Book is in new, never-used condition
[Amherst, NY, U.S.A.] [Publication Year: 1995]

UsedVeryGood. signs of little wear on the cover. ISBN 002900151X 9780029001516 [US]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: The Free Press, New York] Hardcover hardcover, 6½" x 9½", with dust jacket 380 pages Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. He shows how to manage the 'brand system' to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assetts into new markets and products. AS NEW book in AS NEW unclipped dust jacket
[McCrae, VIC, Australia] [Publication Year: 1996]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover Used book that is in clean, average condition without any missing pages.
[Mishawaka, IN, U.S.A.] [Publication Year: 1995]

Free Press. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Free Press ISBN 002900151x 9780029001516 [US]

Free Press. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Free Press ISBN 002900151x 9780029001516 [US]