ISBN10: 0470689757, ISBN13: 9780470689752, [publisher: John Wiley and Sons Inc] Softcover New Book. Shipped from UK. Established seller since 2000.
[Fairford, GLOS, United Kingdom] [Publication Year: 2010]

John Wiley & Sons Inc, Date: 2010. Paperback. New. 416 pages. 9.75x6.75x1.00 inches. 2010. John Wiley & Sons Inc ISBN 0470689757 9780470689752 [GB]

New. ISBN 0470689757 9780470689752 [ES]

ISBN10: 0470689757, ISBN13: 9780470689752, [publisher: Wiley] Softcover
[Columbia, MD, U.S.A.] [Publication Year: 2010]
Show/Hide image

ISBN10: 0470689757, ISBN13: 9780470689752, [publisher: Wiley & Sons, Incorporated, John] Softcover Used book that is in clean, average condition without any missing pages.
[Mishawaka, IN, U.S.A.] [Publication Year: 2010]

ISBN10: 0470689757, ISBN13: 9780470689752, [publisher: John Wiley & Sons Inc Mär 2010] Softcover Neuware - The book is a European adaptation of our current US book: Strategic Market Management, 9th edition by David Aaker. The new edition text will be a mainstream text suitable for all business students studying strategy and marketing courses in the UK and Europe. It will take into account the substantive changes made by David Aaker in the 8th and 9th edition of the US textbook. The major differences in these and the 7th edition of the US book which, was the basis of the first European adaptation are the coverage of branding and greater emphasis of innovation. These were both added into the first European edition. New topics will be identified that are not covered that should be for example the financial aspects of marketing. The new edition will also include revised and updated European case material.A global perspective is an essential aspect of the new edition. This reflects the lived experience of the student reader but also their likely professional challenges. This will be achieved by the use of examples and vignettes. The previous European edition was entirely re-populated with new examples. For the new edition, new examples will be employed to drive the global ambition and to respond to the substantive changes of the 8th and 9th US editions.
[Einbeck, Germany] [Publication Year: ...
Show/Hide image

ISBN10: 0470689757, ISBN13: 9780470689752, [publisher: John Wiley & Sons Inc, New York] Softcover First Edition Paperback. The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses. Strategic Market Management: Global Perspectives is motivated by the strategic challenges created by the dynamic nature of markets. The premise is that all traditional strategic management tools either do not apply or need to be adapted to a more dynamic context. The unique aspects of the book are its inclusion of: A business strategy definition that includes product/market scope, value proposition, and assets and competences. A structured strategic analysis including a detailed customer, competitor, market, and environmental analysis leading to understanding of market dynamics that is supported by a summary flow diagram, a set of agendas to help start the process, and a set of planning forms. Concepts of strategic commitment, opportunism, and adaptability and how they can and should be blended together. Bases of a value proposition and strong brands. A strategy without a compelling value proposition will not be market driven or successful. Brand assets that will support a business strategy need to be developed. Creating synergetic marketing with silo organisations defined by products or countries. All organisations ...
Show/Hide image

ISBN10: 0470689757, ISBN13: 9780470689752, [publisher: John Wiley & Sons Inc, New York] Softcover First Edition Paperback. The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses. Strategic Market Management: Global Perspectives is motivated by the strategic challenges created by the dynamic nature of markets. The premise is that all traditional strategic management tools either do not apply or need to be adapted to a more dynamic context. The unique aspects of the book are its inclusion of: A business strategy definition that includes product/market scope, value proposition, and assets and competences. A structured strategic analysis including a detailed customer, competitor, market, and environmental analysis leading to understanding of market dynamics that is supported by a summary flow diagram, a set of agendas to help start the process, and a set of planning forms. Concepts of strategic commitment, opportunism, and adaptability and how they can and should be blended together. Bases of a value proposition and strong brands. A strategy without a compelling value proposition will not be market driven or successful. Brand assets that will support a business strategy need to be developed. Creating synergetic marketing with silo organisations defined by products or countries. All organisations ...
Show/Hide image