ISBN10: 0470689757, ISBN13: 9780470689752, [publisher: John Wiley & Sons] Softcover David A. Aakeris Professor Emeritus at the Haas School of Business, University of California, Berkeley. He has been awarded four career awards including the1996 Paul D. Converse Award for outstanding contributions the development of marketing. He is the cre.
[Greven, Germany] [Publication Year: 2010]
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ISBN10: 0470689757, ISBN13: 9780470689752, [publisher: Wiley 2010-03-26, Hoboken] Softcover Language: ENG
[London, United Kingdom] [Publication Year: 2010]

Hoboken Wiley 2010 Trade paperback New in new dust jacket.

ISBN10: 0470689757, ISBN13: 9780470689752, [publisher: Wiley] Softcover Used
[Long Beach, CA, U.S.A.] [Publication Year: 2010]

ISBN10: 0470689757, ISBN13: 9780470689752, [publisher: Wiley] Softcover Prompt service guaranteed.
[Tijeras, NM, U.S.A.] [Publication Year: 2010]

ISBN10: 0470689757, ISBN13: 9780470689752, [publisher: Wiley] Softcover
[Denver, CO, U.S.A.] [Publication Year: 2010]

ISBN10: 0470689757, ISBN13: 9780470689752, [publisher: Wiley] Softcover Very Good Copy
[Wimberley, TX, U.S.A.] [Publication Year: 2010]

ISBN10: 0470689757, ISBN13: 9780470689752, [publisher: Wiley] Softcover The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
[Goring-By-Sea, WS, United Kingdom] [Publication Year: 2010]

ISBN10: 0470689757, ISBN13: 9780470689752, [publisher: Wiley] Softcover Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
[Waltham Abbey, HERTS, United Kingdom] [Publication Year: 2010]

Hoboken, NJ John Wiley & Sons 2010 Trade paperback Good. Trade paperback (US). Glued binding. 354 p.

Hoboken, NJ John Wiley & Sons 2010 Trade paperback New. Trade paperback (US). Glued binding. 354 p.

John Wiley & Sons 2010 Paperback Very good All orders are dispatched within 1 working day from our UK warehouse. Established in 2004, we are dedicated to recycling unwanted books on behalf of a number of UK charities who benefit from added revenue through the sale of their books plus huge savings in waste disposal. No quibble refund if not completely satisfied.

John Wiley & Sons 2010 Trade paperback New 2010. 1st Edition. Paperback. The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses. Num Pages: 368 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 244 x 169 x 16. Weight in Grams: 694......We ship daily from our Bookshop.

ISBN10: 0470689757, ISBN13: 9780470689752, [publisher: John Wiley & Sons Inc] Softcover 2010. 1st Edition. Paperback. The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses. Num Pages: 368 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 244 x 169 x 16. Weight in Grams: 694. . . . . . Books ship from the US and Ireland.
[Olney, MD, U.S.A.] [Publication Year: 2010]

ISBN10: 0470689757, ISBN13: 9780470689752, [publisher: John Wiley & Sons Inc, United States, New York] Softcover Thetext is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new editionis amainstream text suitable for all business students studying strategy and marketing courses. Strategic Market Management: Global Perspectives is motivated by the strategic challenges created by the dynamic nature of markets. The premise is that all traditional strategic management tools either do not apply or need to be adapted to a more dynamic context. The unique aspects of the book are its inclusion of: A business strategy definition that includes product/market scope, value proposition, and assets and competences. A structured strategic analysis including a detailed customer, competitor, market, and environmental analysis leading to understanding of market dynamics that is supported by a summary flow diagram, a set of agendas to help start the process, and a set of planning forms. Concepts of strategic commitment, opportunism, and adaptability and how they can and should be blended together. Bases of a value proposition and strong brands. A strategy without a compelling value proposition will not be market driven or successful. Brand assets that will support a business strategy need to be developed. Creating synergetic marketing with silo organisations defined by products or countries. All organisations have multiple ...

ISBN10: 0470689757, ISBN13: 9780470689752, [publisher: Wiley 2010-03-26] Softcover
[Wallingford, United Kingdom] [Publication Year: 2010]

ISBN10: 0470689757, ISBN13: 9780470689752, [publisher: Wiley] Softcover Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
[Montgomery, IL, U.S.A.] [Publication Year: 2010]

ISBN10: 0470689757, ISBN13: 9780470689752, [publisher: Wiley] Softcover Most items will be dispatched the same or the next working day.
[Rossendale, LANCS, United Kingdom] [Publication Year: 2010]
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ISBN10: 0470689757, ISBN13: 9780470689752, [publisher: Wiley] Softcover
[Milano, MI, Italy] [Publication Year: 2010]

Wiley, Date: 2010. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780470689752 2010. Wiley ISBN 0470689757 9780470689752 [GB]

Paperback. Very Good. ISBN 0470689757 9780470689752 [GB]

Paperback / softback. New. The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses. ISBN 0470689757 9780470689752 [GB]

Wiley, 26/03/Date: 2010 00:00:01. paperback. Very Good. 2.2983 in x 24.1816 in x 17.0870 in. 2010. Wiley ISBN 0470689757 9780470689752 [GB]

ISBN10: 0470689757, ISBN13: 9780470689752, [publisher: Wiley] Softcover This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780470689752
[Lincoln, United Kingdom] [Publication Year: 2010]

John Wiley & Sons Inc 2010 Softcover New 416 pages. 9.75x6.75x1.00 inches.