ISBN10: 0691153396, ISBN13: 9780691153391, [publisher: Princeton University Press] Hardcover New Book. Shipped from UK. Established seller since 2000.
[Wood Dale, IL, U.S.A.] [Publication Year: 2014]

ISBN10: 0691153396, ISBN13: 9780691153391, [publisher: Princeton University Press, United States, New Jersey] Softcover Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business. What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express. Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can't be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company's social media should benefit customers and the firm. Piskorski calls this "a social ...

Princeton University Press 6/24/2014 12: 00: 00 AM Hardcover PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.

Princeton University Press 6/24/2014 12: 00: 00 AM Hardcover New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.

Hardback. New. Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. This title provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. ISBN 0691153396 9780691153391 [GB]

ISBN10: 0691153396, ISBN13: 9780691153391, [publisher: Princeton University Press] Hardcover Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. This title provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Num Pages: 288 pages, 2 halftones. 13 line illus. 9 tables. BIC Classification: KJE; KJS; UDBS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 170 x 235 x 28. Weight in Grams: 580. . 2014. Hardcover. . . . .
[Galway, GY, Ireland] [Publication Year: 2014]

ISBN10: 0691153396, ISBN13: 9780691153391, [publisher: Princeton University Press 2014-05-25] Hardcover
[Wallingford, United Kingdom] [Publication Year: 2014]

ISBN10: 0691153396, ISBN13: 9780691153391, [publisher: Princeton University Press 2014-06-24, Princeton] Hardcover Language: ENG
[London, United Kingdom] [Publication Year: 2014]

ISBN10: 0691153396, ISBN13: 9780691153391, [publisher: Princeton University Press 2014-06-24, Princeton] Hardcover Language: ENG
[London, United Kingdom] [Publication Year: 2014]

Hardback. Very Good. ISBN 0691153396 9780691153391 [GB]

CollectibleGood. ***Signed and dedicated by author. Good hardcover copy with jacket, solid binding, mild to moderate reading/age wear, jacket has some mild edge wear, may have ex owner inscription and/or some light markings. We take great pride in accurately describing the condition of our books and media, ship within 48 hours, and offer a 100% money back guarantee. Customers purchasing more than one item from us may be entitled to a shipping discount. ISBN 0691153396 9780691153391 [US]

Princeton University Press, Date: 2014-05-25. Hardcover. Used:Good. Princeton University Press ISBN 0691153396 9780691153391 [US]

Princeton University Press, Date: 2014-05-25. Hardcover. Like New. Princeton University Press ISBN 0691153396 9780691153391 [US]

Princeton University Press, Date: 2014-05-25. Hardcover. Like New. 6x1x9. In fine condition, with some shelf-wear on the cover, clean pages Princeton University Press ISBN 0691153396 9780691153391 [US]

Princeton University Press, Date: 2014-05-25. Hardcover. Like New. In fine, clean condition, but WITHOUT THE DUST-COVER, clean pages Princeton University Press ISBN 0691153396 9780691153391 [US]

Princeton University Press, Date: 2014-05-25. Hardcover. New. 6x1x9. Princeton University Press ISBN 0691153396 9780691153391 [US]

Princeton University Press, Date: 2014-05-25. Hardcover. Very Good. This book is in clean condition, but has some damage, which is usually a tear, a scratch or a dent on the cover. clean pages, no missing pages. Princeton University Press ISBN 0691153396 9780691153391 [US]

Princeton University Press, Date: 2014-05-25. Hardcover. Very Good. Excellent, clean condition, without the dust-cover, clean pages - hard bound *** Princeton University Press ISBN 0691153396 9780691153391 [US]

Princeton University Press 2014-05-25 Hardcover New Size: 6x1x9; New-excellent, clean condition, hard bound with dust jacket *** Princeton University Press.

Princeton University Press 2014-05-25 Hardcover Like New Size: 6x1x9; In fine condition, with some shelf-wear on the cover, clean pages.

Princeton University Press 2014-05-25 Hardcover Like New In fine, clean condition, but WITHOUT THE DUST-COVER, clean pages.

Princeton University Press 2014-05-25 Hardcover New Size: 6x1x9;

Princeton University Press 2014-05-25 Hardcover Very Good This book is in clean condition, but has some damage, which is usually a tear, a scratch or a dent on the cover. clean pages, no missing pages.

Princeton University Press 2014 Hard cover The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.

Princeton University Press 2014 hardcover Very good Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!