ISBN10: 0691153396, ISBN13: 9780691153391, [publisher: Princeton University Press, United States, New Jersey] Softcover Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business. What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express. Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can't be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company's social media should benefit customers and the firm. Piskorski calls this "a social ...

Hardback. Very Good. ISBN 0691153396 9780691153391 [GB]

Princeton University Press, Date: 2014. Hardcover. Good. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. 2014. Princeton University Press ISBN 0691153396 9780691153391 [US]

Princeton University Press 2014 Hardcover Good Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

ISBN10: 0691153396, ISBN13: 9780691153391, [publisher: Princeton University Press] Hardcover New copy - Usually dispatched within 4 working days. Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. This title provides the key to how companies can leverage social platforms to create a sustainable competitive advantage.
[Southport, United Kingdom] [Publication Year: 2014]

ISBN10: 0691153396, ISBN13: 9780691153391, [publisher: Princeton University Press] Hardcover Expedited orders RECEIVED in 1-5 business days within the United States. Orders ship SAME or NEXT business day. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!
[Grandview Heights, OH, U.S.A.] [Publication Year: 2014]

ISBN10: 0691153396, ISBN13: 9780691153391, [publisher: Princeton University Press] Hardcover In English
[Uxbridge, United Kingdom] [Publication Year: 2014]

ISBN10: 0691153396, ISBN13: 9780691153391, [publisher: Princeton Univ Pr] Hardcover 275 pages. 9.75x6.75x1.25 inches. In Stock.
[Exeter, United Kingdom] [Publication Year: 2014]

Princeton Univ Pr 2014 Hardcover New 275 pages. 9.75x6.75x1.25 inches.

ISBN10: 0691153396, ISBN13: 9780691153391, [publisher: Princeton University Press] Hardcover New Book. Shipped from UK. Established seller since 2000.
[Fairford, GLOS, United Kingdom] [Publication Year: 2014]

Princeton University Press 6/24/2014 12: 00: 00 AM Hardcover PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.

Princeton University Press, Date: 2014-05-25. Hardcover. Like New. Princeton University Press ISBN 0691153396 9780691153391 [US]

ISBN10: 0691153396, ISBN13: 9780691153391, [publisher: Princeton University Press] Hardcover Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. This title provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Num Pages: 288 pages, 2 halftones. 13 line illus. 9 tables. BIC Classification: KJE; KJS; UDBS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 170 x 235 x 28. Weight in Grams: 580. . 2014. Hardcover. . . . . Books ship from the US and Ireland.
[Olney, MD, U.S.A.] [Publication Year: 2014]

ISBN10: 0691153396, ISBN13: 9780691153391, [publisher: Princeton University Press] Hardcover SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item.
[Portland, ME, U.S.A.] [Publication Year: 2014]

Princeton University Press 2014 Hard cover Good A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact (including dust cover, if applicable). The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or limited small stickers. Book may have a remainder mark or be a price cutter.

Princeton University Press 2014 hardcover Very good Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!

Princeton University Press 2014 hardcover Very good Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!

ISBN10: 0691153396, ISBN13: 9780691153391, [publisher: Princeton University Press] Hardcover
[Moncks Corner, SC, U.S.A.] [Publication Year: 2014]

ISBN10: 0691153396, ISBN13: 9780691153391, [publisher: Princeton University Press] Hardcover
[Columbia, MD, U.S.A.] [Publication Year: 2014]
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ISBN10: 0691153396, ISBN13: 9780691153391, [publisher: Princeton University Press] Hardcover New Copy. Customer Service Guaranteed
[Denver, CO, U.S.A.] [Publication Year: 2014]

ISBN10: 0691153396, ISBN13: 9780691153391, [publisher: Princeton University Press] Hardcover
[Denver, CO, U.S.A.] [Publication Year: 2014]

Princeton University Press, Date: 2014-05-25. Hardcover. Used: Good. Princeton University Press ISBN 0691153396 9780691153391 [US]

ISBN10: 0691153396, ISBN13: 9780691153391, [publisher: Princeton University Press 2014-05-25] Hardcover
[Wallingford, United Kingdom] [Publication Year: 2014]

Princeton Princeton University Press 2014 Hard cover New. Sewn binding. Cloth over boards. 288 p.

ISBN10: 0691153396, ISBN13: 9780691153391, [publisher: Princeton University Press] Hardcover Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within
[Amherst, NY, U.S.A.] [Publication Year: 2014]