John Wiley & Sons Inc, Date: 1995. Hardback. Very good. 6x1x9. Prompt shipment, with tracking. we ship in CLEAN SECURE NEW boxes Entrepreneurship; Very good hard cover with dust jackets,slightly bumped tips, prompt shipping with tracking, clean pages, printing number 20. 1995. John Wiley & Sons Inc ISBN 002900151X 9780029001516 [US]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Pr] Hardcover nineth printing edition. 400 pages. 9.50x6.50x1.25 inches. In Stock.
[Exeter, United Kingdom] [Publication Year: 1995]

Free Pr, Date: 1995. Hardcover. New. nineth printing edition. 400 pages. 9.50x6.50x1.25 inches. 1995. Free Pr ISBN 002900151X 9780029001516 [GB]

New. . ISBN 002900151X 9780029001516 [US]

New. . ISBN 002900151X 9780029001516 [US]

UsedLikeNew. Remainder mark ISBN 002900151X 9780029001516 [US]

Free Press, Date: 1996 Hardcover in unclipped dust jacket AS NEW SIGNED by author David A. Aaker to endpaper without inscription, no remainder or other markings, a pristine unread copy (dj in mylar protector); 8vo; 380pp indexed. Signed by Author. Hard Cover. As New/As New. 1996. Free Press ISBN 002900151X 9780029001516 [US]

UsedVeryGood. signs of little wear on the cover. ISBN 002900151X 9780029001516 [US]

UsedVeryGood. signs of little wear on the cover. ISBN 002900151X 9780029001516 [US]

" As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, "Managing Brand Equity, " managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. The twin concepts of brand identity (the brand image that brand strategists aspire to create or maintain) and brand position (that part of the brand identity that is to be actively communicated) play a key role in managing the "out-of-the-box" brand. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. Aaker also addresses practical management issues, introducing a set of brand equity measures, termed the brand equity ten, to help those ...

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: John Wiley & Sons Inc, United States, New York] Softcover Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits, and infuse the perspective of "the brand-as-a-country-or-region". The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
[Goring-By-Sea, WS, United Kingdom] [Publication Year: 1995]

The Free Press 1996 Hard cover This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Book contains pencil markings. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 800grams, ISBN: 002900151X.

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover " As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, "Managing Brand Equity, " managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. The twin concepts of brand identity (the brand image that brand strategists aspire to create or maintain) and brand position (that part of the brand identity that is to be actively communicated) play a key role in managing the "out-of-the-box" brand. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. ...
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New York: Free Press, Date: 1995 The page edges are lightly tanned and foxed. 380 pages. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown.. Hardcover. Very Good/Very Good. Size F: 8"-9" Tall (203-228mm). 1995. Free Press ISBN 002900151x 9780029001516 [AU]

Very Good. All orders ship SAME or NEXT business day. Expedited shipments will be received in 1-5 business days within the United States. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed! ISBN 002900151x 9780029001516 [US]

Collectibles - isbn: 002900151X - isbn13: 9780029001516 Jossey Bass

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: The Free Press, New York] Hardcover hardcover, 6½" x 9½", with dust jacket 380 pages Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. He shows how to manage the 'brand system' to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assetts into new markets and products. AS NEW book in AS NEW unclipped dust jacket
[McCrae, VIC, Australia] [Publication Year: 1996]

Free Press 1995 Hardcover New

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover
[Daly City, CA, U.S.A.] [Publication Year: 1995]

ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: Free Press] Hardcover
[Houston, TX, U.S.A.] [Publication Year: 1995]

Free Press. Used - Good. Used book that is in clean, average condition without any missing pages. Free Press ISBN 002900151x 9780029001516 [US]

Free Press. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Free Press ISBN 002900151x 9780029001516 [US]

Free Press. Used - Good. Used book that is in clean, average condition without any missing pages. Free Press ISBN 002900151x 9780029001516 [US]

Free Press. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Free Press ISBN 002900151x 9780029001516 [US]

Free Press, Date: 1995. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. 1995. Free Press ISBN 002900151X 9780029001516 [US]